Tulio
@tuliosousa93Econ PhD candidate @DukeEcon. Broad research interests in Industrial Organization and Microeconometrics. Digital Ads and Data Privacy.
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1 month to CFP deadline: 2025 Workshop on Platform Analytics (Dec 4) Please send your best work. WoPA acceptance rate was 12% in 2024, 14% in 2023. Most submitting authors will receive direct program committee feedback. platformanalytics.org @dade_us @MinkyungKim330
Introducing our 2024-2025 job market candidates, all seeking employment starting Summer 2025. For more information, visit: econ.duke.edu/graduate/hire-…… or see 🧵 below.
The incentives to form free trade agreements, and their welfare consequences, hinge on the degree of political competition in the country — and yet FTAs affect political turnover as well! At least that’s what my model says…
New CEPR Discussion Paper - DP19597 Political Competition and the Strategic Adoption of Free #Trade Agreements @EmanuelOrnelas_ ow.ly/ZJJa50TPz0F #CEPR_ITRE #economics
10/10📄 Read the Full Paper Curious to learn more about the future of privacy-enhancing ad tech? Read my preprint here: ssrn.com/abstract=49839… "Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Privacy Sandbox" Stay tuned for updates! 🔍📊🔮
💡Imagine a world 🌎 where ads respect your privacy and still work! 🚫🍪 🚨Our latest research dives into Google’s Privacy Sandbox, which tries to make this happen. Here’s what we learn from an experiment involving 2,000+ advertisers globally... 👇 #FutureOfAds #PrivacyTech 1/10
Our group is hiring again this year. We have a vibrant community of scholars focusing on digital marketing with a bent towards real world impact, and are looking for more to join us. Please apply!
*Job Alert* Our marketing department is looking to hire a tenure-track Assistant Professor specializing in Digital Marketing (can be quant or behavioral). Please send all application materials to mktjobs@bu.edu Open to rookies and non-rookies. Ad to come soon.
Waffle House closures mean bad weather, and pizza spikes signal crises. Now, rising Ads.txt files indicate bid duplication. Jounce Media reports a tripling since 2020, with publishers juggling 24 SSPs and 30 million ad auctions per second. !bit.ly/3TR2QZT
My update on Privacy Sandbox with @DBInstituteBU now up on YouTube covering: - latest Sandbox adoption stats - publisher revenue with sandbox - advertiser conversions with sandbox youtube.com/watch?v=r6V49o…
🚨Sandbox News: 1⃣The CMA says competition concerns remain around Google's Privacy Sandbox 2⃣ Because of Google's change in approach revised commitments are needed 3⃣If these cannot be agreed the CMA will consider what further action may be necessary gov.uk/cma-cases/inve…
🔐 Today we’re announcing confidential matching, a new privacy centric way that advertisers’ first party data will be connected to and processed in Google Ads. Now when you connect your first party data to Google Ads for Customer Match, and soon for enhanced conversions, it will…
1st paper @NYUSternEcon IO Day identifies a new externality when platforms act as data intermediaries between consumers & merchants. Counterintuitive result that consumers can have lower payoffs when platform cares more about consumers and withholds data from merchants.
Google on last look, it “creates a big advantage" Removing this advantage, results in a 21% revenue loss for Google display ads and a 9% revenue loss for DV360 – 14% combined. Interesting read from @OSchiffey adexchanger.com/platforms/than…
This podcast with @eric_seufert and guest Chris Kane, was an excellent discussion of the some of the most important trends and issues in programmatic advertising today. overcast.fm/+AAOL7B_0EfU
NEW in the American Economic Review: Researchers provide a tractable and flexible framework to study digital markets where different privacy regimes can be compared. By Dirk Bergemann & Alessandro Bonatti (@MITSloan): economics.yale.edu/research/data-…
CRITEO'S Q2: MODEST GROWTH, STRATEGIC SHIFTS, AND INSIGHT ON GOOGLE'S CONSENT MECHANISM - Criteo's revenue rose 1% in Q2, turning a $2 million loss into a $28 million profit. - Google plans a Chrome consent mechanism, focusing on balanced user choice. - Criteo shifts to walled…
It's happening again!! Call for Papers: 2025 Workshop on Platform Analytics platformanalytics.org @dade_us @MinkyungKim330
Google has decided to not deprecate third-party cookies in its Chrome browser.
🚨 @IndexExchange released their Privacy Sandbox results last week. Their study included: 1⃣100 publishers 2⃣Thousands of domains 3⃣10 DSPs Their findings were: 1⃣CPMs were 33% lower than ones with🍪 2⃣PS revenue is only 3% higher than having no ID 3⃣PS increases latency by 28%
Our initial #PrivacySandbox tests have proven that millions of Sandbox impressions can be delivered. However, there are still many open questions and issues to be addressed. Our product team recaps some of the key findings and challenges on our blog ⤵️ indexexchange.com/2024/07/02/ins…
🚨@CMAgovUK just released their report on Google’s Privacy Sandbox. This is a thread of key points. For the CMA the unanswered questions are: 1⃣How to ensure design doesn't self preference. 2⃣What does long term governance look like. 3⃣Should 1P Data usage be restricted on O&O.
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