Dr. Fou - FouAnalytics
@acfou"see Fou yourself" with FouAnalytics for your digital media
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from this day forward ... FouAnalytics Self-Serve is live... further democratizing better analytics for everyone. It's free through the end of 2024, and free forever for websites with 100,000 pageviews per month or less. Share with someone who you think will find this useful
Via @acfou on @LinkedIn #Title: Ask not what % went to #bots, ask what percent was shown to humans #Quote: "Advertisers, agencies and publishers are now realizing that these vendors' failure to detect fraud brand safety problems have been there all along" linkedin.com/pulse/ask-what…
Ask not what % went to bots, ask what percent was shown to humans linkedin.com/pulse/ask-what…
If you have Google Analytics, do you still need FouAnalytics? linkedin.com/pulse/you-have…
Hilarious fake clicks on your ads; fake clicks on your sites, shown by FouAnalytics linkedin.com/pulse/hilariou…
Ask not what % went to bots, ask what percent was shown to humans linkedin.com/pulse/ask-what…
NEW: fresh tidal wave of fake #HarrisWalz ads & texts hitting registered Republicans. They are being run by a dark money group funded by Elon Musk. Expect even dirtier tricks in the next week. By @jason_koebler & @404mediaco 404media.co/elon-musk-fund…
WARNING: fake pro-#HarrisWalz advertising campaign... Is actually run by dark money network connected to Elon Musk. The "Progress 2028" ads & text message campaigns feature lies about Harris policies about guns, immigrants & LGBTQ issues... The goal is clearly to mislead…
Adland on alert as LinkedIn & Pinterest come under legal fire for ad tracking practices thedrum.com/news/2024/10/2… via @thedrum #Marketing #Advertising #Adverts
Publishers get more; Advertisers pay less - gut check your damn CPMs - linkedin.com/pulse/publishe…
Hello? Police? I'd like to report a murder. "Some advertisers are paying $15 CPMs to their media agencies to buy display ads for them. The media agencies are turning around and bidding $1.50 CPMs on their behalf. The U.S. CPMs in the table show $0.80 - $2.65 CPMs paid for…
first things first … 📊 cc. @adzine @adage @Horizont @t3n @OnlineMarktn_de @sengineland @wuv @sejournal @brandeins @ufomedia @acfou #fraud #analytics #MarketingInvestment #ArtificialIntelligence #marketing #ads #ImplausibleFall #ai #AdFraud #digital #DataSecurity #ad #data
I dont know what y'all are smoking but "standards" and pay-to-play "certifications" don't reduce ad fraud the low numbers you are citing are from legacy verification vendors that can't catch more than 1% of the fraud - that's why it's been 1% for the last 8 years
Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts mediapost.com/publications/a… Collectively we can largely solve these challenges. Thank you @ANAmarketers @4As @IABTechLab @iab for this joint research.
I dont know what y'all are smoking but "standards" and pay-to-play "certifications" don't reduce ad fraud the low numbers you are citing are from legacy verification vendors that can't catch more than 1% of the fraud - that's why it's been 1% for the last 8 years
He (@tag_today's Mike Zaneis) said the sheer size of savings is remarkable... people will be surprised to see that the actual amount of money lost to ad fraud is less than $1 billion.” Read the @MediaPost article 👉 hubs.ly/Q02SNLWC0 Full report 👉 hubs.ly/Q02SNwcb0
Bot, but NOT fraud; NOT bot but IS fraud linkedin.com/pulse/bot-frau…
Nos percatamos rapidamente de la importancia del trabajo de Dr. Augustine Fou (@acfou) desde hace más de 10 años en la lucha contra el fraude publicitario digital.
1. Using AI tools to trick, mislead, or defraud people is illegal. This week @FTC announced an enforcement sweep against multiple firms that baselessly hyped their AI products or sold AI tools that turbocharged deceptive practices. ftc.gov/news-events/ne…
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