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It’s out! @ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation 92% of DOOH OpenRTB demand flows to 10 publishers 🤯 And comes from 70% NON DOOH pipes Do buyers know what they’re buying? Do publishers understand the impact?…
This was a really fun conversation with @eric_seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers. open.spotify.com/episode/7bdQI9…
I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too. youtu.be/KsRQKVV1eIM?si…
There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. @aripap and @ericfranchi generously let me talk about both on this week’s @marketecturetv podcast. open.spotify.com/episode/4xaA18…
Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here: jouncemedia.com/market-outlook
This! @Scrilla100 says it perfectly. Nothing wrong with a probabilistic ID as long as the DSP knows it’s probabilistic… which they don’t. adexchanger.com/the-sell-sider…
Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi #DigitalAdvertising #MFAs
How do you responsibly identify MFA without harming reputable publishers? It’s the hardest ad tech problem I’ve tackled, and I thought @ericfranchi and @aripap did a great job unpacking what makes this so thorny. spotify.link/6heHhtIn3Db
I spoke about MFA supply at this week's Programmatic IO event. Here's a recording of my talk and a copy of my slides: jouncemedia.com/blog/state-of-…
We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with @jouncemedia groupm.com/newsroom/group…
.@GroupMWorldwide partners with @JounceMedia to mitigate ads served on MFA websites. Details: campaignlive.com/article/groupm…
The largest media buyer in the world is removing MFA by default in all of its global DSP seats. @GroupMWorldwide continues to set the standard for responsible programmatic advertising. digiday.com/media-buying/g…
This is very good
This is extraordinarily helpful. If every publisher restructured its ads.txt file in the way Braedon is suggesting, I suspect many would change their monetization choices.
I appreciate what Primis is trying to do with this "Ads.json" proposal, but unfortunately I think it'll do more harm than good. However, I think we can get most of the understandability benefits just by formatting ads.txt files better. So, I wrote a formatter over the weekend.
When ad tech companies represent buyer interests, they should block MFA by default. Add @magnite to the list of platforms making the responsible choice. magnite.com/blog/how-magni…
This is exactly what will start happening at every brand and agency unless ad tech companies change their defaults. Buyers cannot reasonably be expected to curate the open internet. The default setting of every DSP and every SSP has to be only screenshot-worthy inventory.
I hate to say it, but I'm starting to really sour on the long-tail/open internet. The pure scale of popover, interstitials notifications and garbage ad product execution makes so much of the web an assault on UX. Not that walled gardens are perfect by any stretch.
Changing the industry is all about platform defaults. When you buy a PMP from @PubMatic, you get exactly zero exposure to MFA inventory by default. This is what buyers should expect from every SSP. pubmatic.com/blog/advancing…
This one weird trick allowed YouTube to eek out 1% growth in 2022! Incredible work by @adalytics wsj.com/articles/googl…
Listen to this man. He knows the way.
DSPs going directly to the top 100 sites and aggregating the long tail through trusted Ad Management Platforms (@mediavine) who signal based on page DIVs would solve most of the MFA problem. It really is that simple.
More of this please....
Starting July 1, @sharethrough will automatically remove Made For Advertising inventory by default from all PMPs. This is how ad tech companies restore trust in the open internet. sharethrough.com/news/cleaning-…
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happensinadops
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