Neil Bendle
@neilbendleAuthor Marketing Metrics & Marketing Thought blog. Associate Professor at Terry College of Business, U of Georgia Expert in Marketing Metrics/Accountability
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Get over the fact that the world isn’t just. Belief in a just world holds people back from changing the world. neilbendle.com/gaining-and-us…
It is critical to properly define your concepts neilbendle.com/defining-conce…
Measuring brands is hard, here are some old notes on measuring Canadian brands neilbendle.com/canadas-top-br…
The Endowment Effect For Renting And Borrowing neilbendle.com/the-endowment-…
An old post on survey methodology and the future of West Ham United (things have got better since) neilbendle.com/survey-methodo…
Using a piegrowing mindset makes a lot of sense, (but survey data is real data) neilbendle.com/using-a-pie-gr…
The impact Oo conformity and the need for uniqueness in markets neilbendle.com/the-impact-of-…
Don’t Make Radical Change Seem Too Scary To People neilbendle.com/youre-an-origi…
A way to measure competition, the Herfindahl Index, neilbendle.com/measuring-comp…
Don't be too snooty about wordclouds, they aren't scientific proof but they can be a fun, quick way to get to a point, neilbendle.com/word-clouds-an… & neilbendle.com/a-couple-more-…
Three principles to guide decision-making for socially beneficial business neilbendle.com/three-principl…
Why Aren’t Academics More Relevant? (Follow the incentives) neilbendle.com/why-arent-acad…
What Do Business People Think Research Rigor Is? neilbendle.com/what-do-busine…
Value based marketing. If you explicitly state what you are trying to achieve then it makes it easier to measure whether you have succeeded in achieving it. neilbendle.com/value-based-ma…
A note on the Marketing Accountability Standards Board (MASB) neilbendle.com/marketing-acco…
The Adaptive Market Hypothesis: how behaviors in markets change over time neilbendle.com/adaptive-marke…
Who owns the numbers in your business. Whoever owns the numbers has serious power in a world of data analytics neilbendle.com/who-owns-the-n…
Marketers need to think of better ways to engage with accountants over the valuation of brands neilbendle.com/valuing-brands/
Character Must Be A Meaningful Concept To Be Meaningful neilbendle.com/character-and-…
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