Christine White
@chrisdewhiteSenior Vice President, External Affairs and Marketing. Random memes. Lover of waking up early. Tweets all mine.
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Y'all, Saturn is officially in Pisces and if you aren't walking in and out of doorways resetting the energy of the past 2.5 years, what are you even doing? 🪐
The highlight of my day was a meeting on marketing operations, which naturally included reference to Naughty By Nature’s O.P.P. Slightly unhinged? Or brilliant? Yes.
I love my team. 😂
We don't need you to BeReal, we need you to BeAtUlta
Who will I see at @advertisingweek #marketingtwitter? Chatting with @vidmob, Marriott, & AB InBev on creative marketing. Love me an all-female panel!
Overheard while listening to my kids (5&8) scour the @amazon kids gift book today…. “Mom, I scanned the QR code with my iPad.” “I want to be a YouTuber, so I’m getting all the stuff.” Gen Alpha 😮💨
My youngest had her first day of kindergarten today... she just asked Siri 'why do we have to school'? should be a great year. 🙃
Logged back into a few social channels today after taking some time away... logging back off. 😩
when do we start the cessation from the 234-year-old document that tells us weapons have more rights than humans?
THIS. "One tweet, one TikTok, one thing said—or unsaid—that captures the imagination or indignation of the socially connected can out-message even the most strategically brilliant, well-executed and integrated campaign." forbes.com/sites/sethmatl…
Give yourself and others compassion for the diverse ways we experience and express grief. Whether you are weeping, posting, distracting, praying, strategizing, or raging, your heart deserves tenderness.
This thread will be dedicated to the victims of the mass shooting in Uvalde, Texas. As a parent, my heart is broken seeing these faces and their ages. My condolences to their families during this difficult time 🙏🏻 Xavier Lopez, 10. He was a 4th grader at Robb Elementary.
As a preschool teacher, I was taught to separate my students into different groups in my room so one group might be shot and another might make it. Preschoolers.
Every parent’s two biggest fears - (1) having to even face these questions, (2) never getting the answers. 💔
... though I know something about saying goodbye to the wounded, lifeless body of a child who was vibrant and alive just hours ago, and the panic that persists long after the outcome is known. The questions, never answered: Did he feel pain? Was he scared?
It's a very exciting day!
.@UltaBeauty is launching UB Media, a retail media network that will leverage the retailer’s vast data capabilities to better reach its customers. bit.ly/3MtDMm7
I know I know, Friday afternoon. But anyone in consumer #marketing - particularly in fashion/beauty/lifestyle - this is your required weekend reading. Excellent explainer. vox.com/the-goods/2306…
Continually fascinated that creators can have 19M followers + I still have no clue who they are. Two points to that - (1) the role of influence from creators is very different than celebrities, (2) understanding their audience is WAY more important than follower count
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