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The biggest opportunity for ad tech is always to capture more ad spend.
Hi @adsliaison - are advertisers able to opt out of Google Search Partners entirely on Performance Max campaigns?
I watched Silence Of The Lambs for the first time last night. Incredible movie. Every time they said "quid pro quo" I thought about Jeff Green explaining the value exchange of the internet.
Auction duplication feels symptomatic of a deeper problem with the RTB ecosystem. The closest analogy is insulin resistance in the human body. Chronically elevated insulin levels cause cells to become less responsive to insulin, which causes the body to produce more insulin.
Results from the last question, "How would you characterize the practice of bid request duplication by SSPs?"
You can tell where we are in the economic cycle based on ad quality. These feel like 2008-2009.
I'm not entirely sure why, but over the past few weeks I've been amassing a collection of all the things crappy internet ads have suggested will COMPLETELY CLEAR MY BOWELS. Starting with...iced eggs?
How does a newsletter writer keep their spouse attracted to them?
Integral Ad Science ($IAS) reports earnings tomorrow. One question that I'm sure publishers would love to know, which an analyst could ask: What % of contextual revenue (aka "Context Control") is from targeting segments versus brand safety segments?
An ideal AI shopping bot: - take a request like "research robot vacuums" - Google "best robot vacuum reddit" - load top 10 thread links - ingest top 3-5 answers - compile top 3 products + pros/cons - check Amazon, Home Depot etc for prices/stock/lead times - summarize my options
Update on $TMUS: - No mention of ads biz in 10-Q/earnings call. "Other Revenues" in Q1 was +23% YoY *primarily* from consumer device financing. Adtech biz seems to be rounding error for the telco. - DOOH tablets seem to be cost-per-ride (?) Curious how that works & price point.
T-Mobile reports earnings tomorrow. Some ad tech questions: - How much of “Other Revenues” is from Advertising Solutions? - What sort of CPMs do they get for their ride-sharing tablets? - Was the App Insights product (launched last year) affected by Android’s security update?
T-Mobile reports earnings tomorrow. Some ad tech questions: - How much of “Other Revenues” is from Advertising Solutions? - What sort of CPMs do they get for their ride-sharing tablets? - Was the App Insights product (launched last year) affected by Android’s security update?
My forbidden fantasy: Google eventually realizes that third-party cookies are not so bad after all. They even come to appreciate their elegance, so they decide to scrap any deprecation plans. When they finally announce it on the Chrome blog, the post starts by quoting T.S. Eliot.
Magnite naming it ClearLine, a perfect synonym for OpenPath, is an interesting little fuck-you.
I don't get excited easily, but when @aripap invited me onto his podcast with @ericfranchi, I was genuinely fired up to talk ad tech with these two legends.
New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone. Spotify: open.spotify.com/episode/0xJJD2… Apple: podcasts.apple.com/us/podcast/epi…
Publishers asking for licensing fees from contextual targeting vendors reminds me of the South Park episode where Canada says it needs more money and asks for “some of that internet money.”
Publishers: We must prepare for a privacy-first future and embrace a return to contextual! Advertisers: Sure, let me explore some contextual segments in my DSP... Publishers: Not like that.
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Paul Bannister
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Ad Tech Explained
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Marketecture
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happensinadops
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@ID5_io -
The Last Party Cookie 🎉🍪
@humanpropensity -
Myles Younger 💡
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Sarah Sluis
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SimonJHarris
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Jounce Media
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