@dalenaton Profile picture

Lan Anh Ton

@dalenaton

Assistant Professor of Marketing @TCU | PhD @universityofga | Researching purity, aesthetics, and consumer well-being.

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Lan Anh Ton Reposted

Read on for my statement on yesterday’s election — a letter to New Haven ⬇️

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Lan Anh Ton Reposted

We carved pumpkins and I made the @hartfordline! It is one of my favorite trains and ways to get directly to our state’s capital 🚂 Every individual ought to have access to affordable, safe, and reliable public transportation. Have a wonderful and safe Halloween!

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Lan Anh Ton Reposted

Seeking candidates for a two-year Pre-Doc (Standard Research Fellow at Stanford GSB). Grateful for any help in spreading the word, and we appreciate recommendations for talented individuals with an interest in Marketing and Consumer Behavior! tinyurl.com/srf20252027


Lan Anh Ton Reposted

Exciting new improvements coming to support New Haven small businesses! Yesterday evening, we hosted our second roundtable discussion with City officials, small business support organizations, and small business owners. (1/4)

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Lan Anh Ton Reposted

How do legacy brands update legacy products without putting off customers? “We call it the curse of the original, and the question is how to update a product that is considered an icon without enraging your customers,” Gies professor @RosannaKSmith inc.com/bruce-crumley/…


Lan Anh Ton Reposted

Nice to see our research featured in the @WSJ! Our @JCR paper examines the challenges heritage brands face when updating their iconic flagship products (think Converse’s Chuck Taylor All Stars). Thanks Lisa Ward for the writeup! @giesbusiness @YaleCCI wsj.com/business/retai…


Lan Anh Ton Reposted

It’s National Voter Registration Day! 🗳️ Tell a friend, family member, or coworker to register and gear up to vote in November: voterregistration.ct.gov

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Lan Anh Ton Reposted

Thanks to @AlexaNSamaniego for organizing an amazing authenticity symposium at #aps24sf!

Organized my first symposium at #aps24sf and got to present alongside the coolest researchers ☺️ @ericarbailey @rosannaksmith @J_R_Schroeder

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Lan Anh Ton Reposted

It honestly feels a little like christmas eve waiting to hear the TWENTY-THREE presenters talk all things authenticity/the self/identity/impression management/etceetcetcetc tomorrow at the SPSP authenticity preconference. see you there!? whova.com/portal/webapp/…

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Lan Anh Ton Reposted

When less is more: This Journal of Marketing study explores when companies should use minimalist aesthetics in the packaging of consumable products 🎧 @dalenaton @rosannaksmith @JulioCSevilla #packaging #marketing #marketingresearch bit.ly/4b1Ppxe


Lan Anh Ton Reposted

Rosanna Smith speaks (University of Illinois Urbana-Champaign) on the importance of authenticity and aesthetics in brands and products at the MSI Young Scholars Conference #msiyoungscholars2024

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Lan Anh Ton Reposted

12/8 Samantha Heller's Health & Nutrition show, @NYUDocs 12-2 pmET: #RD @UDaytonSEHS shares tips on what to eat when we are sick.@lammingLab, @michaelamRD: How much #protein do you need to build #muscle? @dalenaton explains #Productdesign & food choices. Open phones 877-NYU-DOCS


Lan Anh Ton Reposted

Conventional #marketing wisdom holds that consumer goods need attention-grabbing packaging to stand out—but this strategy is reversing. Why? A new Journal of Marketing study featured in @ConversationUS explores. @dalenaton @rosannaksmith @JulioCSevilla theconversation.com/why-more-food-…


Lan Anh Ton Reposted

The Department of Business Administration at Gies is accepting nominations for the 21st Paul D. Converse Awards. The deadline is October 22, 2023. Apply: giesbusiness.illinois.edu/converse-marke….

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Lan Anh Ton Reposted

When less is more: A new Journal of Marketing study explores when companies should use minimalist aesthetics in the packaging of consumable products. Learn more: bit.ly/45cbx3H By @dalenaton, @rosannaksmith, and @JulioCSevilla

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Lan Anh Ton Reposted

Beyond honored to be included in the 2023 Class of MSI Young Scholars! A deep thank you to the @MktgScience Selection Committee — and the support of my colleagues, mentors, and peers.

After a rigorous nomination and review process, we are pleased to announce the 2023 class of MSI Young Scholars. The 2023 MSI Young Scholars are among the most prominent early-career scholars in the world. Click here to read more: bit.ly/3t93mYT

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