Adam Raincock
@araincockCo-founder @space__between_. Interest in anything sponsorship, PR, sport or Marketing.
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I missed this yesterday but the @Ligue1_ENG advert is pretty epic. As a challenger football league it takes aim at the @premierleague and is brilliantly entertaining. Probably more fun than the real Ligue 1. youtube.com/watch?v=yHZdkC…
My Best Day Netflix @Snapchat filter is a great idea that is trending heavily. Except it has nothing to do with @netflix and it's not a real show. Story explained below. thedirect.com/article/my-bes…
The @walkers_crisps campaign around the @ChampionsLeague has got a lot of credit and rightly so. It's a well trodden creative path but it's executed really well and that's what makes it stand out and be very effective (according to @System1Research).
Surely they must have spotted the metaphor here for big tech crushing other forms of art and expression. I know what they are trying to say but is doesn’t…..
The new @speedo campaign is a corker. It takes a serious sporting message (commitment), blows it out into culture and has loads of fun with it. 👏 youtube.com/watch?v=5Ryxd6…
The boxing promo arms race is on. Biggest and most outlandish wins. The new @anthonyjoshua and @francis_ngannou is really slick but Fury/Usyk takes it on points for me. youtu.be/R59xb9vDDfE?si…
"If everyone approached discussions attempting to solve problems rather than be right we'd get a lot further" Advice we can all take from @rorysutherland on @ChrisWillx . Full chat here youtube.com/watch?v=DaYTvw…
This is great advice for anyone but particularly people working in an agency. youtube.com/watch?v=YNY4UF…
Not your average Sunday. Great team effort from @Space__Between_ hosting @UnderArmour founder Kevin Plank, @lindseyvonn and media from 6 countries in Frankfurt ahead of the @NFL match.
About 80% of the Top 1,000 ranked tennis players don't make enough to cover the cost of touring. Good read from @AndrewPetcash on tennis' struggles. tinyurl.com/3s56kbwc
This is a great idea from @Disney and @NFL I would love to see more from @SkySports and @tntsports in this area. deadline.com/2023/09/toy-st…
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Good things come in 3s...! Finalists at the @SportBusiness Awards 2023: 1️⃣ AGENCY OF THE YEAR 2️⃣ BEST BRAND ACTIVATION INVOLVING SPORT @Vitality_UK 3️⃣ BEST SPORTS MARKETING INITIATIVE @FA See you in November! 🤞🏽🤞🏽
I'm biased but I love this @fifawwc campaign from @Xero and @Space__Between_ . Look out for it in print, OOH, content and the ITV idents.
Victoria pulling out of the @thecgf is another example of how 2nd tier sports and events continue to face challenges. This follows the Rugby League World Cup in France being cancelled. A big rethink is required. theguardian.com/world/2023/jul…
Tennis feels like a sport that is struggling at the moment and @Wimbledon has felt anonymous this year. It needs to build new stars and fast to avoid apathy from sports fans.
It's a great time to come and join us. Apply 👇
We’re partnering with @_CreativeAccess for year 2 of Launchpad, our paid internship for diverse people to break into sports marketing. It’s had a massive impact on us & we can’t wait for the next wave of change-makers! 🚀 ➡️tinyurl.com/8xwe2en5 #jobsinsport #internship
Only in England could we summarise yesterdays play like this @BBCSport . So negative and it's like part of us is dying for 'Bazball' to fail so we can say same old England. We're 278-4.....
With @VICENews the latest media casualty the future looks more and more @SubstackInc shaped. They continue to grow, give a voice to inde writers and crucially are getting people to pay. Not many mainstream articles about it as well which tells you all you need to know....
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