Alex Bilichenko
@Alex_BilichenkoCMO at @Markpoint_DSP, new programmatic media buying platform: native, display, video, mobile web and in-app supply in CEE, MENA, APAC, LATAM, NorthAm
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As a result of the overnight Russian strike on Lviv, it is known that three people have been killed and 19 others injured. Preliminarily, one of the victims is a 14-year-old girl. The strike targeted residential buildings.
Some thoughts on which steps businesses can take to win their consumers’ hearts and minds as the economy is gradually getting back on track, thanks @MarTechSeries: martechseries.com/mobile/mobile-…
What's essential while planning #videoads campaign: considering mobile-first, streaming services, ad budgets shifts amid COVID-19, and more: buff.ly/2XIqRpu #programmaticadvertising #videoadvertising #videosupply #videodemand #rewardedvideo #inappvideoads
The State of in-app Advertising by @markpoint_dsp #mobile #inapp #adtech #adops #dsp digitaladblog.com/2020/06/08/the…
Put together a bunch of virtual #adtech and #programmatic events coming up in June. Mobile, digital audio, and more on the agenda: buff.ly/2XrsIi4
The Beeswax thesis: 1. AdTech market is VERY large; 2. Buyers becoming more sophisticated, can’t use “one size fits all” solutions 3. Very hard for older DSPs to adapt. More in my blog post, linked below.
#ProgrammaticDigest this week 👁 Impact on #adpricing. The latest IAB findings: buff.ly/2Xj98oq #programmatic #programamticads #videoads #marketing #adbudgets #ctv
@RomainJob, our Chief Strategy Officer will be present during the Milano Digital Week for the Ad Tech Conference on May, 28th at 3:30 pm CET. Get a chance to listen to him & register through this link: bit.ly/2ztGHuW #MilanoDigitalWeek #programmatic #iabitalia #adtech
What is #digitalaudio advertising? A brief overview of digital audio ads types and formats: qr.ae/pNyDDJ #programmaticaudio #programmaticads #podcastads #streamingaudioads #voiceactivatedads
#Programmatic101 series
Talking about digital #mediabuying, its types and essential steps to make programmatic media buying efficient: buff.ly/2THHXkJ
#Programmaticaudio is having a moment now, yet it's still slow in attracting ad dollars compared to display, video, and native. What opportunities and issues does audio bring in? Some thoughts: buff.ly/2zkZ19c Thanks to @moontechnolabs and #within for sharing insights!
Watching @AcuityAds webinar: Focusing on what's going to last instead of trying to catch up the fast-changing aspects. Can't agree more on this take.
Dark side of the ad tech.. Great investigation by Meg Graham:
Last month, I started finding my stories on ad-supported sites that were ripping off content from publishers. To see how easy it was to monetize these sites, I made one. Within days, I was approved by adtech co’s to run ads on stories “stolen” from CNBC cnbc.com/2020/05/17/bro…
I looked at how Olympics sponsors have been adapting their marketing. The postponement means many marketers/teams will be working on a summer (2021) and winter Olympics (2022) simultaneously😬 Also shoehorned in an Eddie the Eagle reference. digiday.com/marketing/pivo…
Going to join two webinars coming up this week: 👉 Rebuilding Client Conviction for #Advertising During the Pandemic by @AcuityAds: buff.ly/2zM84zZ 👉 Overviewing current US #mediamarket and what to expect for the rest of 2020 with @GeoEdgePro: buff.ly/2ZewpJq
🔎 @Kantar study on brands behavior during pandemic and future purchases: buff.ly/2WED5ij #programmatic #programmaticads #programmaticbuying #mediabuying #spo #supplychaintransparency #mediatransparency #adtech #consumerinsights #pandemic #covid19
Takeaways from the recent @ISBAsays / @PwC report: mediatel.co.uk/news/2020/05/0… #programmatic #programmaticadvertising
Looking forward to moderating this discussion Thursday at #FoMT With so much written about the practice of programmatic recently, it will be good to hear how leading DSPs see the future of our sector evolving. events.mediatel.co.uk/event/2020-05-… Featuring @BeeswaxIO @mediamath @adform
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