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@AdNews

News, views and in-depth coverage from Australia’s most respected and trusted advertising, marketing and media industry title.

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Dentsu reform |​ ​IPG revenue | ​Metro TV ​| ​Cartology If you missed the AdNews Monday newsletter blast.yaffa.com.au/t/i-C36BE5F56A…

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" ... spidey senses have been tingling about AI since Chat GPT " @V8Sheppard ... adnews.com.au/opinion/ai-is-…

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Brands and influencers jump in as Threads blocks Twitter’s flight path #advertising @Meta @instagram @TheLastWhale adnews.com.au/news/brands-an…

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The 10 most creative and effective ads in Australia and NZ #Advertising @Kantar admin.adnews.com.au/index.cfm?obje…

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Set ‘pottention’ in motion to maximise marketing efficiencies adnews.com.au/news/set-potte…

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The role of business as a responsible actor in society has gone beyond the age-old debates of shareholder versus stakeholder or purpose versus profit. #advertising adnews.com.au/opinion/it-s-t…

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The global advertising groups are adopting AI faster than many analysts predicted. It’s a form of arms race to be on top in a new industrial revolution. #advertising @TheLastWhale @WPP @S4Capital @Omnicom @PublicisGroupe adnews.com.au/news/long-read…

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News Corp reports a 2% fall in revenue to $US2.45 billion in the March quarter, ahead of market expectations, as returns from “improved” advertising were squeezed by currency fluctuations. @newscorp adnews.com.au/news/news-corp…

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Foxtel’s total closing paid subscribers grew 6% to more than 4.5 million in the March quarter, according to numbers released by News Corp @Foxtel adnews.com.au/news/foxtel-su…

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Meet The Team - Salterbaxter's push for sustainability bit.ly/3B5HhuL

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StackAdapt's co-founder on the adtech's growth and expansion into APAC bit.ly/3NELLA4

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oOh!media shares tank after ‘softening’ advertising report #advertising @TheLastWhale adnews.com.au/news/ooh-media…

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CMO perspectives: Why trust matters to IAG and the media channels the business relies on to convey it bit.ly/3AGW5jw

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Data is driving a new level of sophistication in digital advertising bit.ly/3AJuaPR

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Grant Blackley on his time at SCA and what's next bit.ly/3HtX5Lu

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The Pistol's CEO on 12 years in the market and the future of digital bit.ly/3LUNRe9

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The jingle "How do you feel? I feel like a Tooheys" is back via @thinkerbellads for brewer Lion @TheLastWord #advertising adnews.com.au/news/tooheys-h…

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Meet The Team - This Is Flow's year of growth bit.ly/3NcpYQ4

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oOh! brings on Renault as part of Broadsheet partnership bit.ly/41DHlxP

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