showstop
@showstopaiCreate beautiful video ads, instantly
Agree or disagree? 👉 CCT (creative cycle time) is the most important creative metric.
Here's how you refresh creatives while avoiding fatigue... Short answer: you don't Better answer: You get ahead of it Monthly refreshes won't cut it . You need to implement new creative weekly or bi-weekly. → Higher creative output means you can toss the ads that don’t work…
5 video ad formats for a full funnel campaign that drives sales on paid social: 1. Founder story (ToFu) 2. Before / After (ToFu) 3. Testimonial (MoFu) 4. Features / Benefits (BoFu) 5. Us vs Them (BoFu)
Every great marketing campaign has 2 main ingredients 😌 familiar enough to be comfortable 🫨 strong contrast to stand out Burger King's 'Moldy Whopper' picked up on the FAMILIAR meme of the McD's burger and fries that showed no sign of decomposition after 10 years.
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