shenan
@shenanWife, Mother, Entrepreneur and Global Chief Media at GM. “Advertising, when done well, is a service to the consumer.” Me (views are my own)
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Thanks for capturing Lou! Together we can create great consumer experiences with media.
“The consumer is telling us to do better. Advertising when done well, is a service to the consumer. All boats rise when we put consumers first. Medium + Message = Magic” Invaluable pearls of wisdom from the unparalleled Shenan Reed L’Oreal’s Chief Media Officer, #ANAMedia
“You have to balance reach, effectiveness and frequency (when planning your media investments). If you pull out excess (wasted) frequency you can reinvest the savings in more targeted reach.” Marc Pritchard, Chief Brand (and Media Planning) Officer, @ProcterGamble #ANAMedia
We want to congratulate the winners of the #IAB Service of Excellence Awards (announced at #ALM2023): @prnaylor, Scott Reed, @digitaldeva, Allyson Dietz, Jana Friedman, Anne Frisbie, Tom Fochetta, @shenan, Mike Reidy, @CrystalNSkelton, @ctilds, @Weltmanb bit.ly/3Y0zNTq
Umm is anyone concerned that there are #spottedlanternfly in #manhattan? It beautiful but really bad for the trees. @NYCMayorsOffice @NYCParks any on this in @ManhattanWestNY
Just saw this by Hudson Yards! Well done @Discovery advertising works!
Am I the last to learn there is a “wheels down” emoji. 🛬 #wheelsdown #traveler @Delta thanks for the fast and easy flight to MSP!
Every once in a while I say something that I think, “I should write that down”! Thanks @TheTradeDesk for capturing this and having me on your podcast! linkedin.com/posts/the-trad…
This was a fun interview. Thank you team for letting me share some of my passion.
Season 3 of The Current Podcast is here! Check out @TheTradeDesk's latest! We kick things off with @LOrealUSA's @shenan! Tune in and subscribe today: bit.ly/3Aenrys
#Blushing @TwoOneTwoNYC for the celebrity shout out! I can't wait for this amazing event in October and for us all to come back together as an industry and celebrate some great leaders!
Thanks @YTAdvertisers for the shout out.
Last year, @LOrealUSA responded to consumer insights to create a brand-new summer campaign. @shenan explains how combining this with YouTube CTV powered immediate, impressive results for the brand → youtube.com/watch?v=mAprHf…
Today’s song as I head to a luncheon for the first time in 3 years!! open.spotify.com/track/22Hnu6M7…
It was a great time to share this story , thank you @YTAdvertisers for the opportunity and shout out to @Itcosmetics and @ArtistrybyEric for the look!
Focusing on CTV drove unmatched results for @LOrealUSA At #Brandcast, @shenan explained how the brand leaned in to YouTube to achieve its goals → youtube.com/watch?v=mAprHf… #Upfronts22
It is a beautiful day at the beach in Squan May is skin cancer awareness month; please be #SaferUndertheSun & wear good sunscreen, avoid the sun between during high UV hours & get checked regularly by a dermatologist @DaveCurren @JGodynick @ReporterJim @JamesGWeather @DSM
Thank you @nytimes @koblin and @tiffkhsu for the quote. Always an honor to be quoted by NYT. It was a busy week for our industry but love that we are all focusing on creating great consumer ad experiences. nytimes.com/2022/05/20/bus…
@shenan was amazing. When she retires from advertising, she can stay on Broadway!
Thanks @YTAdvertisers for the opportunity to share these great results with my peers.
Last year, @LOrealUSA leaned heavily into YouTube — where its audience was watching — and reaped the benefits. Shenan Reed explained that by pivoting from linear to connected TV, L'Oréal saw a six-to-one return on ad spend. #Brandcast
So excited to be in the house when my good friend, Shenan Reed, rocked her broadway debut. She sang, she danced and she dropped knowledge on the audience about how @LOrealUSA saw a 6 to 1 return on ad spend targeted to new users on Youtube. That’s why she runs Media for L’Oreal
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