@santqiu Profile picture

Sant Qiu

@santqiu

Bootstrapped & scaled 9-fig DTC health brand in 4yrs. "High-Growth Companies in APAC" by Financial Times. Looking for high performers to join our dynamic team.

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Self awareness; knowing your own strengths & weaknesses, and the agency to find solutions for those weaknesses — it’s such a highly valuable and underrated trait.


Builders build. Pitchers pitch.


There’s a lot of truth to this, in DTC space as well. A big part driven by easy money. People creating startups with quick exit in mind. So their decisions are guided by that. Very short-term focused. So long-term players will have an advantage.

Sam Altman: A long-term commitment is the only arbitrage opportunity left in startups “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very…



Learnt: Developing your team members can be one of the most difficult and costly things to do. But it can also be the most fulfilling. So it’s even more important who you decide to bring in.


“Play stupid games, win stupid prizes.” Always interesting to see people chasing after material things that won’t really matter in the long run.


There is massive randomness that occurs in every situation. There’s always chaos. So it’s even more important to develop clarity of thinking and create structures that can produce the results we want predictably, reliably.


Excellent reminder!

We often fixate on the visible and exciting, overlooking that most success comes from consistently doing the mundane, unglamorous work that few notice. The 98/2 Rule: people spend 98% of their time talking about flashy things that contribute only 2% to the results, while…



Such an important reminder!

My favorite quote for building a team of high performers: Picasso said, “There are some painters who transform the sun into a yellow spot, but there are other painters who with the help of their art and their intelligence, transform a yellow spot into the sun. "Turning a yellow…

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Negative emotions like frustration, vexation are very draining. Trying to be patient when feeling them can be even more draining. When working with diff people, especially those with different standards, it’s inevitable to go through that. Key is how to minimise the occurrence.


I think the most successful people know this. We won’t know everything & win every time. It’s about being strategic as much as we can. Test. Double down on winners. Cut losers. Iterate. Rinse & repeat. As fast as we can.

Take strategic bets. Double down on winners. Failures/Losers is a part of the game.



“Don't be afraid to give up the good to go for the great.” — John D. Rockefeller Settling for the good is a recipe for mediocrity.


Use fads to build on trends. Fads get the attention and virality. Trends are evergreen and offer stability.


My view: Grinding for the sake of grinding has little point. Get out of survival mindset asap. We don’t need much to survive. Instead work from state of possibility, pursue growth as a form of actualisation. Detach happiness from external factors. Happily achieve growth.

Whether it's a $1M, $10M, or $100M exit, I still see people lament the need to "keep grinding" or feel deeply insecure about the future. I hope they get to live in the moment. I hope they get to live the width of their life intentionally and meaningfully.



Choosing to work with the right people is one of the most important things. Work with people with the right values, who are ambitious, tempered with commitment and patience, playing at high level, great problem solvers, focus on solutions. Rare, but make such a big difference.


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