Roy Krebs
@roy_krebsI tweet about building & growing omni-channel CPG brands. On a mission to build a billion better brains @naturalstacks
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From a well-known CPG founder; Think of FB custom audiences the same way you would an email list A/B test for engagement objective (clicks, comments, shares) Maximize your budget hammering frequency Keep the custom audiences engaged so you always have a warm base to activate
The most important KPI in retail --> Weekly SPSS (sales per stores selling) in units & dollars This velocity metric allows you to identify store / region / chain performance --> Lend extra support to both the worst and best performing stores
In retail, brands can make $ by spending more on promotions But you need support from the retailer (endcap placement, etc) to win At NS we opt for fewer promos (generally 3x yr) and do everything we can to support their success: Deeper discounts, email list push, online ads
When developing new CPG products, there is a delicate act of balancing innovation with familiarity. Be in front of trends, but not too far ahead Be familiar, but differentiated.
Product development is more about weeding out the bad ideas than coming up with good ideas
Last year there was a packaging scarcity. This year there is ingredient scarcity. I used to be able to get product made in 6 weeks. Now some products are taking 6 months.
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Who to follow
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Bill D'Alessandro
@BillDA -
RIGGED AI
@RIGGEDai -
Benny Digital
@bennydigital_ -
Sports Health: A Multidisciplinary Approach
@Sports_Health -
Dave Rekuc
@DaveRekuc -
Tom W Brown
@SimplyTom -
Allen Walton
@allenthird -
Abelard Lindsay
@ciltep -
Andrea Morone
@andrea__morone -
Nik Kennedy 🏴
@NikKennedy1 -
Simon Stock
@ssstock -
Jackson Rows
@obtaincapital -
Shivam Kalra
@shivamklr
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