Here's how we helped an 8-figure brand make 45% more revenue from their Welcome Flow... Without offering a higher discount, sending more emails, or driving more opt-ins: 1) Sell the features, not the benefits. This client sold red light therapy panels to consumers... From…

Stop writing "old copy" by asking your customers questions... Write "new copy"... By telling them stories instead. Don't ask your customers: ❌ "Want to get a six pack?" ❌ "Don't you wish you could get rid of your nagging belly fat?" ❌ "Having trouble keeping up with the…

Don't forget to incorporate SMS into your BFCM strategy A simple one is sending an SMS to people who haven't opened your Black Friday Announcement email: ✅ You don't blast the entire list and waste credits ✅ Add extra additional revenue from subscribers

During Black Friday, everyone wants to see how much they can save. So send as many emails as you'd like. It won't be as annoying as it would be throughout the rest of the year. Just make sure to change up your reminder emails with different angles: ✅ Plain text ✅ Belief…

Over 40 days, I’ve successfully put together 42+ dashboards Expected to save you 40 hours a month Agency, SaaS & e-commerce will benefit greatly Get them all FREE RT + Like & Comment “dash” and I’ll DM them to you (must follow, 24hrs only)

Unpopular opinion: No copywriter can turn around lots of good copy in 24 hours. Writing great copy is a process: 👉 Brief breakdown 👉 Customer and competitor research 👉 Writing copy 👉 Proofreading and editing A good copywriter knows this shouldn't be rushed. A better one…

A copy mentor once told me: Don't assume people read your subject line. Marketers often make this mistake and treat it as their first line... But it can cause a lot of confusion for people reading your email for 2 reasons: 1. Some subscribers open emails based on From Name…

If you're making <30% of your revenue from email and SMS, focus on improving your email marketing If you're making >30% of your revenue from email and SMS, focus on acquiring more customers It's literally that simple

Every D2C brand knows their: 👉 CPMs (Cost per 1,000 Impressions) 👉 CACs (Customer Acquisition Cost) 👉 LTV (Lifetime Value) 👉 AOVs (Average Order Value) But the most dominant brands in the space don't just look at these metrics. They look at: 👉 NPS (Net Promoter Score)…

Almost thought Thanksgiving was this Thursday will all these early Black Friday emails we're making, damn

Advertising isn't about being loud and sticking out. It's about being subtle. In fact, the best ads: 👉 Get your attention without raising alarms 👉 Keep you engaged and curious 👉 How you can solve your pain or reach your desire All without you realizing you're being sold…

A consulting client asked how they can improve their email click rate There are 3 ways they can do so: 1. Change the type of emails they’re sending (sales, blog posts vs. value-based emails) 2. Improve copy and design 3. Adjust sending segments It’s literally that simple

Hey Amazon Could you not send delivery drivers to my house in their personal cars I don't need my packages to arrive that quickly Thanks

Don't just use your guarantee to generate sales. Use it to boost customer satisfaction. If a customer just bought from you, remind them about your guarantee: ✅ Shows you care about their experience ✅ Reduces buyer's remorse ✅ Reinforces their purchase Remind them with the…

Guys... This is our season. Accountants have the tax season. Doctors have the flu season. We have the BFCM/holiday season. It's crunch time for many brands/clients who are hosting massive Black Friday Sales. That means: – Sporadic meetings – 12-hour work days, and –…

I had to let a client go this week. They had lots of room for growth when they contacted us: ❌ Only 1-2 emails in each flow... ❌ Low email revenue... ❌ Emails were bland and very similar to one another... And we were excited to work with them. We were ready to blow the…

Your emails should make your customers think: "Wow, they really care about my purchase with them." When you go out of your way to show your customers you care and provide a custom experience for them... They'll keep coming back.

I spent 3 weeks compiling our Ultimate DTC Welcome Flow Guide that outlines our process of creating a high-converting Welcome Flow that helps you: ✅ Turn leads into paying customers faster... ✅ Convert 22% more subscribers into customers... ✅ Make more revenue from each…

Klaviyo's standard abandonment flow templates recently just got a facelift 👀 This is gonna make it harder for agencies to compete and easier for new brands to jumpstart their email marketing

Focus on making customers interested > Trying to get their attention People are already paying attention to their inboxes. You just gotta give them something interesting to read. Ex. One of my best performing subject lines (70% open rate) was "As Indiana Jones once said..."…