@pranaysindhu Profile picture

Pranay Sindhu

@pranaysindhu

Asst Prof (Mrktng) at IMT Hyderabad, India Ph.D. (Mktg) from IIM Kashipur, India Customer Experience; Customer Journey; Chatbots; Social Commerce

Joined May 2015
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Urging more and more journals to start podcasts ideas like these. The BTS to any great paper is a must for all the researchers out there. Kudos to #JMR open.spotify.com/show/3LrmMlwz4…


Pranay Sindhu Reposted

Companies like Sony, Nike, and Lego have reached consumers by introducing their own direct channels. How should retailers react when suppliers do this? A new Journal of Marketing study explores: bit.ly/3ADYrDq @michielvancromb @ElsBreugelmans #marketingresearch #retail

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Pranay Sindhu Reposted

How do the vocal characteristics of #voiceassistants like #Alexa influence our behavior? A fascinating Journal of Interactive Marketing shows how marketers can adjust vocal features to optimize customer interactions and advertising performance. #marketing perspectivesblog.sagepub.com/blog/the-power…


Pranay Sindhu Reposted

Free or fixed gifts? Research by A. Mukherjee, S. Burton, R.J. Smith and P. Iyer shows that offering consumers a choice of free gifts can boost perceived value and increase purchase intentions of the focal product. Read more: doi.org/10.1016/j.jret… #journalofretailing

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Pranay Sindhu Reposted

New Journal of Interactive Marketing article available: "Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands" Read it here: buff.ly/3B3obsz

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Pranay Sindhu Reposted

New #CallForPapers: 'Designing for Customer Experiences that Matter'. Deadline for submissions 7 April 2025. Guest Editors: Maud Dampérat, Florence Jeannot & Eline Jongmans buff.ly/4cdHaOV

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Pranay Sindhu Reposted

A new Journal of Marketing study shows how vintage #typography can build emotional connections, influence consumer attitudes, and boost willingness to pay. Check out this JM Buzz episode for more 🎧 #fonts #nostalgia #marketing @AliKul81 @MarguriteHook podcasters.spotify.com/pod/show/jm-bu…


Pranay Sindhu Reposted

Journal of International Marketing Call for Papers: "Marketing’s Role in the Management of Fast-Evolving Global Supply Chains" Read the full call, including a list of potential research topics, here: bit.ly/3UTSnxL #CfP #callforpapers #MarketingAcad #supplychain

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Pranay Sindhu Reposted

Join our webinar on "Utilising Eye-Tracking Data in Retailing Field Research: A Practical Guide," by Jens Nordfält and Carl-Philip Ahlbom: May 20 at 18:00 CEST: vu-live.zoom.us/webinar/regist… May 23 at 13:00 CEST: vu-live.zoom.us/webinar/regist…

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Pranay Sindhu Reposted

Online first: This proposed conceptual framework of consumer responses to music explains the process through which consumers interpret and respond to music which is related to their personal autobiographical experiences. doi.org/10.1007/s13162… #consumerownership #AMSReview

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Pranay Sindhu Reposted

Do empathetic interactions require human participation? A new Journal of Marketing study shows that #GenAI can be used to create "feeling AI" that helps firms build empathetic relationships with customers. Learn more: bit.ly/3UaQvPN By Ming-Hui Huang and Roland T. Rust

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Done.

Sir, we sincerly regret the inconvenience caused. Please share your PNR via DM, so we may get this checked. ~Mitul twitter.com/messages/compo…



Xtrmly sorry to say but aren't 'fast forward' passengers be allowed to board at priority. 20k ki flight k baad aur 500 bhi baha do paani mein for no clear advantage. Contact me for a workshop on #CustomerExperience for your product/service managers #indigo #wasteofmoney


Pranay Sindhu Reposted

🚨No. Top B-schools are faring poorly on #gender balance . Scholarships, extra marks for #women, mentorship prog aren’t upping their strength in classes. ⚠️Safety in campus plays key role! @ManjulPaul & I analyse for @livemint 🔗 livemint.com/education/on-t… #equalityforwomen

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Pranay Sindhu Reposted

The power of #fonts: A new Journal of Marketing study featured in @FastCompany finds vintage typography can trigger nostalgia in consumers that positively affects how they view product safety. @AliKul81 @MarguriteHook #nostalgia #marketingresearch fastcompany.com/91029258/the-n…


Pranay Sindhu Reposted

When less is more: This Journal of Marketing study explores when companies should use minimalist aesthetics in the packaging of consumable products 🎧 @dalenaton @rosannaksmith @JulioCSevilla #packaging #marketing #marketingresearch bit.ly/4b1Ppxe


Pranay Sindhu Reposted
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Pranay Sindhu Reposted

A new UN report flags potential for a 2°C+ global temp if govts around the world do not increase their climate action at @COP28_UAE . Here's an explainer highlighting critical tipping points, historical culprits, and the flaws in the current climate goals #ClimateChange🌍

Everything you need to know about the state of climate ahead of the Dubai #COP28 — in charts and numbers. A @livemint special today by @ManjulPaul livemint.com/news/cop28-in-… @WritesRavi @nkanekal

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Pranay Sindhu Reposted

When less is more: A new Journal of Marketing study explores when companies should use minimalist aesthetics in the packaging of consumable products. Learn more: bit.ly/45cbx3H By @dalenaton, @rosannaksmith, and @JulioCSevilla

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Pranay Sindhu Reposted

On the special occasion of Professors' Day, Synergy, the HR club of #IMTHyderabad, crafted a wonderful event, honoring our remarkable Professors. We express our earnest gratitude for all the Professors for their tireless efforts in shaping a brighter future for us. #teachersday

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