Matt Smith
@mattsinlaVP of SEO & audience acquisition at RVOHealth. Amateur meat smoker and taco maker that talks about pickleball way too much.
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Pretty sobering to see it only took 7 months for Reddit to reach the same traffic level as Amazon after their data agreement. Many outside Health don't know MayoClinic also signed a data agreement with Google back in 2019. Guess what happened to their traffic after?. @lilyraynyc
Google AIO thinks "Psoriasis" is a viral disease that affects plants. This isn't some tiny specific medical case. If AIO gets something this big wrong what does that mean for all the smaller health searches AIO is showing up for? We track over 30k health keywords in SGE and have…
Ok, this has just gotten dangerous now, @dannysullivan The fact "For Kids" is being shown as a filter for the search term "best cbd gummies" shows how broken the system is. Not only is it illegal to show CBD to kids, but it is harmful and the FTC should investigate. @lilyraynyc
Hoping we see more shifts as the March Core Update rolls out further. "cbd gummies for anxiety" is showing the opposite of what Google says they're targeting, parasite content in the #1 and unhelpful content in the #3 (Amazon doesn't sell cbd) @dannysullivan @lilyraynyc
RVO Health is looking for a Sr. SEO Associate. This is a great opportunity to work on one of Health's largest brands including Healthline, MedicalNewsToday, PsychCentral, and more! Apply here or message me on LinkedIn or Twitter. rvohealth.com/job-position?g… #SEOcareers #SEO
When did Gizmodo start showing ads like a recipe site? Google’s results are getting worse but the ad situation on some publishers is getting pretty awful.
Google seems to be testing a new design in Health. It looks like Google swapped out the traditional knowledge graph with a more condensed version with actual links. Seems to have some of the design elements as SGE. @rustybrick @glenngabe have you seen this before?
-70% decrease in FAQ clicks from Google's recent change. Data is still very early but it is fascinating to see what pockets they are still showing FAQ across Health for Healthline and where they aren't. I imagine you will have some good data to share soon. @lilyraynyc
Want to see a good use case for meta keywords? They're not dead :) Check this and a few other most interesting aspects of @Healthline content anatomy in my latest @ahrefs post. ahrefs.com/blog/healthlin…
What the @tonyfinaugolf and @garyvee sitting court side at the Utah Jazz game. #TakeNote
Just learned about @OnRallyRd from following @alexisohanian Amazing business concept and now I own fractional shares of two cryptopunks. Love what technology is doing. #rally
ICYMI: Google getting deeper into the retail auto industry seroundtable.com/google-upsets-…
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Who to follow
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John Dietrich 🚀
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nikrangerseo
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Jess Joyce 👩💻
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Zilay Huma Awan
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Nick Wilsdon 🇺🇦
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Sabine Langmann
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Thomas Ballantyne
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Matt Baker
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Thomas Brodbeck
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Victor Pan 🇹🇼🇺🇲
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Stephen
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Troy Groberg
@troygroberg
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