Matt Dillon
@mathewdillonDirector of BOSS Projects. New age marketing cynic. Fascinated by human nature. Father of 3.
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Here's a thought. If you're a SaaS platform and you choose NOT to provide support in MY timezone, how about you give me lower, NO SUPPORT pricing?
Strategic marketing decisions can not be made in the absence of choice.
As a vCMO I get approached by many software companies wanting me to try their thing. Over the last few weeks I replied to a few requesting more info, none replied. Wtf?
The future of online business is not personalisation, but contextualisation whilst maintaining brand positioning.
Unless you have an offer that converts, you do not have a business.
If you have an online store, and you don't offer an easy contact option like live chat. It's like having a physical store with the staff all hiding in the closet. It's stupid and lazy.
Happy Labor Day! I’m going give away an annual all-access subscription to CXL Institute to someone random who retweets this (must be following so I can DM you)
Attention marketers. Just because you can, doesn't mean you should. Don't be afraid to leave the shiny tools in the toolbox.
Founders have 2 choices: market orientation or product orientation. Choose your fate.
This epitomises the ignorance of 'new age marketing'.
Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring - @deveshkhanal buff.ly/2KRbJkT
Good positioning is equally good at attracting the right people as it is at repelling the wrong people.
Just a few more hours. Tune in at 11a.m. EST tomorrow to find out how you can win a new Chromebook from Chrome Unboxed and @Sectorfiveinc RT for a chance at a bonus prize TBA.
Talking from my personal experience using P2P marketplaces, it's important to have trust in the individual before trust in the platform, Once you have trust in the platform, it then supersedes trust in the individual. Have you seen this shift @rachelbotsman?
Out now: "Insurance for Online Marketplaces" - our free ebook on insurance for marketplaces and sharing platforms. Download your copy now! sharetribe.com/academy/insura…
Jelly-The Smallest 4G Smartphone. Amazingly powerful & Impossibly small. ogadget.com/x/jelly ogadget.com/x/jelly
If your Home Improvement page has >11.7% conversion rate, you’ve beat 90% of competitors👉@unbounce Benchmark Report bit.ly/2nx9eVs
I just published “For a long time I claimed myself a ‘digital marketer’ and then I came across a great talk by…” medium.com/p/for-a-long-t…
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