lauriecutts
@lauriecuttsExpert marketer and lover of all things digital, mobile and social.
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In recent years, many in the affiliate industry have wanted to rebrand the sector to Partner Marketing. However, Partner Marketing is not a rebrand of affiliate marketing. So why Partner Marketing? The latest guide from @accelerationpar helps answer that: bit.ly/36Cbb8f
Join the brightest minds in mobile for Button's annual TAP Conference on October 4 in #NYC. Speakers include leaders at @united, @grubhub, @walmart, @boxed, and more. #TAP2018 tapconference.com #mobilemarketing
What metrrics actually matter when assessing the effectiveness of your #influencermarketing? Check these out: candc.ly/2mPaSFQ @lauriecutts
Acceleration Partners is excited to announce their expansion to APAC! This makes @accelerationpar the first independent agency to have a true global performance-driven marketing practice! Read more about AP's expansion here: bit.ly/2OcULuJ @accelerate_APAC
Instagram is building a standalone app for shopping bit.ly/2O2x601 by @CaseyNewton via @verge #DigitalMarketing #instagram
Retailers Try to Loosen @Amazon's Grip on Affiliate Revenue bit.ly/2LXaCLS/ via @Digiday @hilarymilnes #AffiliateMarketing #DigitalMarketing
Listen in on @robert_glazer's interview with one of the largest credit card industry #affiliate marketers, Brian Kelly @thepointsguy #affiliatemarketing #travel bit.ly/2L4E2bW #OutperformwithAP
How @lenovo is moving beyond last click attribution bit.ly/2IuH2zQ @priestwillis @eMarketer #DigitalMarketing @digitalmedia #AffiliateMarketing
5 ExpertTips to Improve your #SocialMedia Strategy bit.ly/2rrPgPv @BrennerMichael #digitalmarketing #digitalmedia
5 Questions to Ask Before Implementing an #AffiliateMarketing Strategy bit.ly/2uariw7 via @iMediaTweet #DigitalMarketing
Affiliate programs delivered an increase in conversions and grew 42% YOY for leading #retailers in @accelerationpar Q4 benchmark report. by @lauriesullivan bit.ly/2ECUzn1 @MediaPost #digitalmarketing #AffiliateMarketing #affiliate
9 Predictions for #AffiliateMarketing in 2018 bit.ly/2EezqMD via @Awin_US #partnermarketing #affiliate
When it comes to partner marketing it's all about #performance. Find out what's next for #PerformancePartnerships in 2018 bit.ly/2nVd7EM @adotas #AffiliateMarketing #affiliate
Ditch Those Silos! 3 Ways to Embrace Cross-Departmental Relationships | by @lauriecutts entm.ag/rmh
Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness ow.ly/e3vk50g2n4y by @lauriecutts #influencermarketing
9 Affiliate Program KPIs to Review Before the New Year bit.ly/2zZ8sXc #affiliatemarketing #performancemarketing
Some reflection in my @Forbes column on the changes we had to make at @accelerationpar to shift from a growth culture, to being a @Glassdoor Best Place to Work bit.ly/2j0SCrT
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