johncobb3
@johncobb3CEO & Co-Founder @VuePlanner | Video Advertising Senior Exec | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven Targeting Innovator
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More #DigitalCreators are experiencing change, but you know what? That is generally how it is to start and continue to run a #business. It would usually be best to keep yourself from feeling discouraged. @TechCrunch #Branding techcrunch.com/2023/08/11/cre…
Even if you choose not to partake in #UGC, there are a plethora of other ways you can take upon yourself and your team to help push your #brand forward, increasingly closer to your #TargetAudience. Keep an open mind. @forbes #VideoContent forbes.com/sites/forbesbu…
The #people behind the world’s most engaging #audio #content, who work so hard every day to create value - are an important part of what it means for the industries of today’s ever-evolving world of entertainment. Here’s some inspiration. @THR #Creators hollywoodreporter.com/business/digit…
Your #audio content matters. If you are hooked at the moment in creating the best possible audio, such as #podcast episodes, you’re likely on the right track. Social media platforms like #TikTok are huge when it comes to this. @verge #CreatorEconomy theverge.com/2023/8/11/2382…
For example, if you disagree with a certain #strategy, let others know. When it comes to #marketing, this is especially important. Marketing is the fabric here. Your business may find it much more difficult if you ignore it. @HarvardBiz #Leadership
Five strategies to help you figure out what to say when you can’t be fully transparent with your employees. hbr.org/2023/08/talkin…
I think this may just be the beginning for #ShortFormVideo content and their corresponding platforms. They definitely had a strategic plan going on for #Shorts, which may pay off even more due to what’s going on in #Hollywood. @TechCrunch #DigitalCreators techcrunch.com/2023/07/25/goo…
As for #MediaBuying, due to what’s occurring, it appears there are companies out there striving to give it all a pause until they have a clearer understanding of what could possibly happen next. What could the rest of this year bring? @Digiday #TV #Ads digiday.com/media-buying/t…
I’d like to dedicate this to the #creators out there. There are few things more important than delivering what is most #valuable to not only your intended #audience but also to each and every individual who comes across you. @HarvardBiz #CreatorEconomy
"Where the body goes, the brain will follow." hbr.org/2023/07/3-ways…
I see #AudioContent becoming more popular. Do you see the same thing going on? Now, publishers are starting to prioritize a higher standard of work on fewer podcasts and finding success. I think this is a good thing. @Digiday #Podcasting digiday.com/media/why-some…
Things may be #changing. For example, many physical books have moved over to becoming digitized - and now, we’re looking at the increasing popularity of working as a #DigitalCreator vs. the traditional go-around. @washingtonpost #Creators washingtonpost.com/technology/202…
It seems that #streaming platforms are going all out with this trend. After all, a significant amount of money is being invested. Therefore, the timing of your actions could be crucial. It's important to make sure you're doing things at the right moment. adweek.com/resource-libra…
This is a big number. Even right at this very moment, you could go on platforms such as #ApplePodcasts, for example, and see so many different #episodes that point to so many different topics…to the point of seemingly no return. @YahooFinance #Podcasting finance.yahoo.com/news/podcastin…
#Partnership strategies for #ContentCreators always seem to be changing, which makes the landscape all the more exciting. Not to mention, so are the various platforms that help advance these efforts - such as YouTube and Instagram. @forbes #Collabs forbes.com/sites/forbesbu…
With the popularity of short-form content and people's short attention span, this is a really interesting move for #YouTube. This seems like a win for creators. theverge.com/2023/7/17/2379…
There’s a lot you might do with #podcasting. You could go one way, or potentially another. It’s up to you. As long as you understand your intended geographic #audience in the best way possible, you may be better off. @BenjaminKepner #DigitalContent theverge.com/2023/7/11/2379…
When what's next is uncertain, futurists think in the short-term and the long-term simultaneously. hbr.org/2019/07/how-to…
Now this is a fascinating direction for a brand to take. When we think about #music today paired with #advertising, we generally tend to think about ways we can use it in short-form #videos, podcasts, etc. It’s evolving! @kristinamonllos
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs. buff.ly/3DgvYBf
While it is suggested that the popularity of #CTV will once again rise in later months, there are still executives that aren’t exactly at a 100% confidence level. Only time will tell. Ensuring the safety of a #brand is at play. @antoinettesiu digiday.com/media-buying/s…
#TV could do a lot for someone. Of course, there is a lot that could potentially go wrong, too. It’s all a matter of perspective - sometimes, at least. Anyway, enough of that. Have you thought about what sparked your #interests? @HarvardBiz #VideoContent
What you observe when you’re young affects how you behave when you’re older, and that includes the professional decisions you make. s.hbr.org/3PE1dxC
There is a lot of change going about in the #streaming world, and it’s looking like Canada has already gone through much of it. So, what happens next? What do you think this could mean for the future of streaming? @aaroncmok businessinsider.com/netflix-remove…
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