adage.com/article/digita… More brands (e.l.f, Taco Bell) are releasing NFTs. But a Forrester survey reveals that 45% of surveyees haven’t heard of NFTs. Forrester predicts interest will spike when the metaverse is actualized. #hwusc @hankwasiak #14832
businessinsider.com/sc/consumers-a… A Google-commissioned survey indicates D2C preference in 60% of online shoppers due to a) clearer expression of brand principles & b) personalized experience. We can project that CRM and brand experience will be incr. important. #hwusc @hankwasiak #14832
theguardian.com/lifeandstyle/2… After company research revealed that gender stereotypes restricted childrens' self-exploration, Lego pledged to remove gender-biases from their products. I'm interested in how Lego will resegment/target their current market. #hwusc @hankwasiak #14832
medium.com/the-new-york-t… Facing previous scandals, FB launches "Project Amplify," through which they plan to push pro-FB content in the News Feed. Similar to the failed Exxon Mobile ad, both companies tried boosting credibility by praising themselves. #hwusc @hankwasiak #14832
cnbc.com/video/2021/02/… It is not enough for brands to simply not be racist. Instead, brands are now taking the extra step to be blatantly anti racist and run social justice campaigns. We've definitely seen this trend throughout 2020. #hwusc @hankwasiak #14832
campaignlive.co.uk/article/cultur… Interesting how trends originate on TikTok and diffuse to mainstream culture (vs other way around). In terms of internet business models (week 2 discussion) TikTok sells both ad space and sponsored reviews/influence. #hwusc @hankwasiak #14832
adweek.it/3kHS8m0 SG's CEO spread false COVID info/targeted stigmatized ppl. An executive's online actions are an extension of their brand. They must be socially/politically conscious to appeal to consumers. Profit+Emotional Rewards=Greater Good #hwusc @hankwasiak #14832
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