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The Drum

@TheDrum

The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

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The Drum

3 h

AI is revolutionizing advertising 🚀🤖 Discover how AI is transforming the industry: • LinkedIn's Accelerate: Create end-to-end campaigns in just 5 minutes • 75% of marketers already use AI in their workflow • AI enhances creative processes from briefing to production Ready…

The Drum

3 h

Unlock the power of omnichannel advertising! 🔓 Did you know? Over 70% of ad performance relies on creative quality. It's time to embrace creativity as the new lever in your marketing strategy! Key insights: • Blend creativity with targeted media for synergistic effects •…

The Drum

13 Nov

How are brands like Cadbury, Coca-Cola, EE, Go Compare and Boots improving their understanding of true media effectiveness? “No one wants to compare apples with bananas,” says Dyana Najdi, managing director, UK & Ireland partners and specialists at Google, speaking on stage at…

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The Drum

12 Nov

Today’s headline: Marketers everywhere panic as the beloved @canva breaks down 😂💔

The Drum Reposted

The Drum

7 Nov

Captured a glamorous red carpet slow-motion video for The Iconic Drum Awards, hosted at the Marriott Hotel in Grosvenor Square, London. This piece was created as part of a social content package, working closely with the talented social team @TheDrum #TheDrumAwards #DrumAwards

The Drum

6 Nov

Rue the day that the plot never thickened. What went wrong in Kamala Harris’ bid for the presidency? The data underscores a harsh truth for Democrats: regaining lost ground with minority and working-class voters will require an overhaul in their approach. Read more on The Drum,…

The Drum Reposted

The Drum

5 Nov

On the eve of the election, I caught up w Mark Penn, @stagwell CEO & former political adviser. Among the US' leading political advertising experts, Penn spoke about everything from TV's continued dominance in campaign efforts to the influence of Elon Musk:thedrum.com/news/2024/11/0…

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Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls

Source: https://t.co/y0Y9Qf7NGy

The Drum

4 Nov

How is data transforming luxury marketing in China? Discover how brands are using cutting-edge digital insights to create high-impact campaigns that reach high-value consumers. #ad #LuxuryMarketing #MarketingStrategy #MarketingData thedrum.com/opinion/2024/1…

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The power of data: using insights to drive successful luxury marketing campaigns in China

Source: https://t.co/pIUYZtbcQG

The Drum Reposted

The Drum

1 Nov

I wrote about crypto’s ongoing reputational issues—which stem from high-profile scandals, ambiguous regulation & and a pervasive ‘bro culture.’ One source encapsulated this last point, saying it’s “a fact of life” that men are more attracted to finance.thedrum.com/news/2024/10/3…

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2 years after FTX fiasco, crypto has a major image issue. It’s not too late to rebrand

Source: https://t.co/KuscD4hlzf

The Drum

1 Nov

Sainsbury’s takes inspiration from Roald Dahl with BFG Christmas ad dlvr.it/TFxNhb #Marketing #Advertising

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The Drum

1 Nov

John Lewis launch second chapter of ‘Give Knowingly’ trilogy dlvr.it/TFxNgP #Marketing #Advertising

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The Drum

30 Oct

We made AI watched countless Halloween ads to find the scariest of all time dlvr.it/TFvNLj #Opinion

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The Drum Reposted

The Drum

30 Oct

Agencies concerned by NI tax rise as they react to Labour’s first UK budget dlvr.it/TFtxvp #Marketing #Advertising

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The Drum Reposted

The Drum

30 Oct

Agencies concerned by Budget's NI tax rise as they react to Labour’s first ‘big’ budget dlvr.it/TFtvfM #Marketing #Advertising

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The Drum

31 Oct

B2B marketing is emerging from the shadow of B2C with its own mental model of success dlvr.it/TFwrD0 #Opinion

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The Drum

31 Oct

2 years after FTX fiasco, crypto has a major image issue. It’s not too late to rebrand dlvr.it/TFwfyc #Marketing #Advertising

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The Drum Reposted

The Drum

30 Oct

Christmas 2024: watch all of the latest ads dlvr.it/TFtYYb #Marketing #Advertising

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The Drum Reposted

The Drum

30 Oct

As bank branches close, digital community marketing strategies take center stage dlvr.it/TFtXTd #Opinion

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The Drum Reposted

The Drum

30 Oct

Ad of the Day: Apple promotes AI-powered ‘Intelligence’ tool in two sharp spots dlvr.it/TFtJVF #Marketing #Advertising

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