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Jeff Bezos once said, "advertising is the price you pay for having an unremarkable product or service." Now, Amazon's $31 billion ad revenue is a driver of retail sales and fuels its other businesses. Here's how it did it and where it could go next. 👇 businessinsider.com/how-amazon-bui…
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A top Marriott exec breaks down the hotel chain's push into Hollywood-style entertainment trib.al/1F5by9T
3 ways The New York Times claims OpenAI and Microsoft is a billion-dollar threat to its business trib.al/ErBlxU8
Inside WPP's volatile 2023 trib.al/GmvdYx2
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Insider Studios Year in Review 2023 trib.al/bUcoSKH
The rise, fall, and return of adtech pioneer MediaMath trib.al/iEyiYqe
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Move over short-form, 2024 will be a popular year for longer videos trib.al/J1oRjjN
From the generative AI boom to X's advertising crash — these were the 5 biggest ad industry shocks in 2023 and what they mean for next year trib.al/bS0qSak
18 influencer management firms and talent agencies with BIPOC leaders helping creators from underrepresented backgrounds trib.al/JRFqXUH
From Accenture to Walmart, experts predict these companies will be the most active acquirers of advertising businesses in 2024 trib.al/NjocvTE
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