Eva Buechel
@evabuechelAssistant Professor of Marketing at the University of Southern California.
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Thank you for the shoutout, @CassSunstein!
Terrific and important (and surprising!) paper on Mysterious Consumption (that is, people buying products without knowing what they are buying). By @evabuechel and Ruoou Li. academic.oup.com/jcr/article/49…
Very excited that our work on understanding when consumers prefer mystery options despite their uncertainty is out in @JCRNEWS Thanks to my coauthor @Ruoou for this awesome thread summarizing it.
What a surprise! @evabuechel and I are super excited to share that our paper “Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise” is the Editor’s Choice article in the current issue of @JCRNEWS! 1/8 academic.oup.com/jcr/article/49…
We win in football and happy hour this fall.
Interested in pursuing a PhD in Marketing at @USCMarshall ? We have a virtual info session next week (12/5 4PM PT, 7 PM ET, 11/4 8 AM CST) where you can meet faculty members such as @evabuechel @motivatedsearch as well as current students. Registration: marshall.usc.edu/programs/phd-p…
Interested in pursuing a PhD in Marketing at @USCMarshall ? We have a virtual info session next week (11/3 9 am PT, Noon ET, 6 pm GMT+1) where you can meet faculty members such as @StephMTully & @GuldenUlkumen as well as current students. Registration: marshall.usc.edu/programs/phd-p…
So proud of my friend and Marshall (@USCMarshall) colleague, the amazing Kristin Diehl (@real_k_diehl), the President-Elect of Association for Consumer Research. Fight on!
Do you know a great marketing job candidate? @USCMarshall marketing dept is hiring. Please have them apply! We have great people in an awesome location! usccareers.usc.edu/job/los-angele…
What impact does “school choice” have on segregation? Pleased to share our (@KalindaUkanwa, @aziza_jones, and @bltphd) new @PNASNews research called “School Choice Increases Racial Segregation Even When Parents Do Not Care About Race” pnas.org/doi/10.1073/pn… A 🧵 … [1/10]
It’s happening!! So proud of @eouduehi and @wdlrosa for all their work. @tenureproject is off to a wonderful start.
#MSIYoungScholars is a wrap! Big thanks to @MktgScience for organizing this once-in-a-lifetime opportunity—a huge service to the field!! We really appreciate the leadership & generosity of @evabuechel & @ericschw for coming back as alums & helping the conference run smoothly!
Cohort building at our #MSIYoungScholars conference. Beautiful scenes along our hike at Walker Ranch Loop in Boulder 🏞️
Stephanie Tully, @USC, discusses the role of resources of time and money in consumers’ lives. #MSIYoungScholars #marketing #research #quant #consumerbehavior #MSI
Yanhao “Max” Wei, @USCMarshall kicks off our last day of #MSIYoungScholars #MSIScholars with his presentation on research in networks.
Shout-out to @garjoh_canuck for not only live tweeting the #MSIYoungScholars conference but also providing professional grade photography 👏🏻
Over the next 3 days, I want to tell you about some of the very best young marketing scholars and their exciting research from the #MSIYoungScholars conference in sunny Boulder, CO🌄 @MktgScience
Personally, I can only handle WTP/WTA
dear authors, PLEASE stop using idiosyncratic acronyms in articles. --love, your tired overworked reviewers whose working memory capacity is zilch who are trying to hard to give you the benefit of the doubt but can't remember what the heck your alphabet soup acronyms stand for
I can't believe I missed this. @dade_us never smiles this much. Total rockstar (in orange) along with @StephMTully (not in orange)!
Congratulations to my colleague @StephMTully for the @USCMarshall Dean's Award for Research Excellence!! (we actually are having a faculty viewing party in the faculty lounge with @TE_PSI_JA @dade_us @StephMTully )
Congrats to @wdlrosa at @Wharton on her @WSJ interview about her impactful research with my @USCMarshall colleague @StephMTully about the relationship between paycheck frequency and spending. Check it out: wsj.com/articles/ways-…
Hey there’s Wordle in German now! 🟥🟩🟥🟥🟨🟥🟥🟥🟥🟥🟩🟨🟨 🟥🟩🟥🟨🟨🟥🟥🟨🟥🟥🟩🟩🟩 🟥🟩🟥🟥🟨🟨🟥🟥🟨🟥🟩🟩🟩 🟥🟩🟨🟥🟥🟩🟥🟨🟥🟨🟩🟩🟨
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