asi Ltd
@asiconferencesasi organises international conferences that specialise in advertising, broadcasting and marketing.
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UK broadcasters establish a multi-outcome measurement panel to ensure TV gets the credit it deserves for effectiveness of TV advertising. Sameer Modha of ITV discusses the initiative with our Richard Marks #advertising #television asiconferences.com/asicast-177-la…
Sorry you're not able to make it, Jen!
Oh, I wish I could make it to this year’s @asiconferences! That agenda is a belter!!
X management: we believe in freedom Advertisers: agreed, we'll use that freedom not to advertise with you X management: not like that
"Line your desk with Kurt Vonnegut, and you cannot go wrong." @jonstewart discusses his favorite reads #AfterTheCut
Nielsen is expanding its CTV measurement of YouTube into 11 markets and our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement, to find out more. #CTV #advertising #television asiconferences.com/asicast-171-ni…
Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced in Australia to the measurement of total TV at the beginning of the year. #streaming #advertising #television asiconferences.com/asicast-170-ma…
Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. The need to secure advertising revenue led to the recognition of the benefit gained from involvement in industry bodies. #svod #television #streaming asiconferences.com/asi-casts/asic…
Retreating from extravagant TV production and high-cost scripted content to focus on profitability signals a pivotal year for the global streamers. Richard Marks interviews Guy Bisson of Ampere Analysis #svod #television #streaming asiconferences.com/asi-casts/asic…
Here is the first of Richard Marks' two part summary of the key takeaways from this year's conference, reflecting on the most pressing current themes and direction of travel for media and its measurement. #measure #video #audio asiconferences.com/managing-compl…
Excellent summary of key issues faced by the media measurement business - the progress being made and the issues as yet unresolved #measurement #audio #video
Last week @asiconferences TV & Video conference in Nice, I set out some of the key challenges for media measurement and then summarised the debate across the two days of presentations and panels that followed... vimeo.com/885172130
Do you want to learn more about your #podcast audience? Find out the benefits of census-based #measurement from devices, geography, demographics, and more at the @asiconferences next week. 🎤 Paul Eldon will be speaking on 8 November at 14:00 #asinice23
Sorry for those still hoping to attend this year, but the Television & Video Conference is now sold out. There are still a few tickets left for the Radio & Audio Conference if you are quick!
This week I had a fascinating chat with media cartographer Evan Shapiro about the misuse of media terms like 'streaming', 'television' and 'linear', why in some cases this may be deliberate and the industry's tendency to see everything as a binary choice. asiconferences.com/asicast-166-wh…
So the full agendas for this year's @asiconferences in Nice are out today. Click here to see the runners and riders and book. We did sell out this venue last time we were there quite quickly, so booking early (and getting the early bird rate) is advised: asiconferences.com/asi-2023-inter…
After 20 years or so of rapid growth, has the online advertising bubble burst? Seemingly at crossroads, where does the industry go from here? Brian Jacobs talks with Nick Manning #online #advertising #measurement asiconferences.com/asicast-162-ha…
Setting out some issues for this year's Nice conferences to address the audience measurement industry's priorities and challenges #measurement #xmedia #audio #video asiconferences.com/a-question-of-…
Today saw the launch of GfK's Radio 360 service by the CRA in Australia, introducing a hybrid future for audio measurement. Richard Marks spoke with GfK's Deb Hishon and the CRA's John Musgrove #audio #measurement #radio asiconferences.com/asicast-161-a-…
How can understanding viewing behaviour of subscribers to on-demand video make a valuable contribution to data provided by industry currency services? Matt Ross, Managing Director of Digital i, talks to Richard Asquith #svod #television #streaming asiconferences.com/asicast-159-tr…
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