@SpearMktg Profile picture

Spear Marketing Group

@SpearMktg

A full-service B2B agency specializing in demand generation, lead management, and ROI-based marketing. Follow Spear President @HJSewell for more best practices.

Joined August 2012
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A successful ABM program starts with the right target accounts. Our latest blog post explores 10 practical strategies for creating the ideal TAL, from firmographics to engagement history.   okt.to/j5YrIG #ABMstrategy #B2Bmarketing


Discover 3 simple, common sense tips that can make your webinar emails stand out from the pack.  Learn more on our blog.   okt.to/NgIsYJ  #webinars #emailmarketing #copywriting


B2C branding is all about building relationships with individuals, and people are at the heart of every business buying decision also. How can B2B marketers learn from B2C brands?   okt.to/O0NU4d  #B2Bmarketing #b2csuccess


Are you getting the best possible ROI from your #emailmarketing efforts? In this infographic from the experts at Litmus, explore how you can get the most from your email investment.  okt.to/FokLId


#Apple has entered the #AI game. Unlike systems such as #ChatGPT, #AppleIntelligence is context-driven, designed for task-oriented applications like predictive messaging.  How will marketers use it?  okt.to/u3OQWn


Calling all Channel Marketers!  Looking to add more partners in 2025? Check out our blog to learn common missteps to avoid in your partner acquisition efforts. okt.to/HpXZzN #partnermarketing #channelmarketing


More and more #B2B buyers are #GenZ. How should that fact impact your marketing and sales strategy? Hint: #ABM can help.  okt.to/LVpEls


Planning for 2025?  Time to get your email campaigns performing at their best.  Download our ebook on “Top 10 B2B Email Marketing Mistakes:”  okt.to/fQW2sv #B2Bmarketing #emailmarketing


B2B buyers# are expecting the same seamless, self-service experience they get as consumers.  How can your #ContentMarketingStrategystrategy reflect the preferences of today’s potential customers?  okt.to/JOxLNr


If you haven’t started planning for next year, it’s time to get started. Jump start the process with a few strategic exercises to clarify your goals and determine how best to differentiate your organization.  okt.to/N6cXdW #marketingstrategy #B2Bmarketing


Ready to take the ABM plunge?  In our recorded webinar, discover a proven approach to ABM planning, execution, and orchestration.  okt.to/wKatcp #ABM #B2Bmarketing


Do you have a content strategy? If you do, how can you know that it’s working?  okt.to/xKCSrw


Howard Sewell joined Matt Hummel at Pipeline360 as the inaugural guest on Pipeline Brew. They discussed lead lifecycles, the impact of AI on marketing (and content in particular), and when people should hire an agency. The episode (audio) is now live. okt.to/gwKeSv


What are the primary factors that affect email deliverability? The experts at Litmus review the relative importance of infrastructure, content and reputation.  okt.to/uzZbrl #emailmarketing #B2Bmarketing


By focusing on high-value ABM accounts that align with your Ideal Customer Profile (ICP), you can allocate resources more effectively and drive better results across your business.  okt.to/hdHW0E #ABM #B2Bmarketing


As AI becomes ubiquitous in marketing, a new paradigm is emerging that harnesses the power of humans AND machines. okt.to/XRrjYn #AI #marketing


Ready to stop writing “thrilled to announce”? Check out this Oktopost podcast on how to improve messaging by avoiding the B2B jargon trap.  okt.to/zYHWKw #content #B2Bmarketing


It’s Q4 -  budget season for a lot of organizations.  Check out our simple, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets.  okt.to/g24NRW #budget2025 #B2Bmarketing


Whether to gate #content doesn’t need to be a yes/no question.  How can you gate content in a way that balances promotion vs. distribution, and accommodates different buyer journeys? #b2bmarketing okt.to/fcY8jN


Q4 budget not shaping up to be what you'd hoped for? Discover 8 creative ideas for making the most of a shrinking marketing spend. okt.to/VLRnYM #Budget #B2Bmarketing


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