@RachelMBuck Profile picture

RachelBuck

@RachelMBuck

Content Strategist & Copywriter | Empowering businesses to craft purposeful, relevant, and humanised marketing content. My work: https://t.co/kx1aerSOau

Joined August 2011
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RachelBuck Reposted

99% of effective writing is overcoming the urge to be clever, avoiding the internet's distractions, taking long walks, and being specific.


RachelBuck Reposted

We are seeing a shift take place in SEO. It used to be where companies just asked us to optimize for Google. Sometimes Baidu and Yandex as we deal with global campaigns. Now, there have been alternatives for a while, from Bing to optimizing for social media (YouTube is the…


An experienced #writer can help you to organise your thoughts by asking considered and enquiring questions that prompt you to think deeper and broader. Discussing your ideas can be invaluable when breaking new ground or forming athought leadership content. #ghostwriter #marketing


RachelBuck Reposted

Crafting a new Pinot is serious business. Winemaking, as in all agricultural pursuits, is hard work, at the mercy of nature and fuelled by a deep passion for the endeavour. Here Oli Pugh at @FlintVineyard samples a special imminent pre-order release. Thirsty? @nikon @ProfotoUK

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So true.

It's pretty simple. Whenever I feel like shit, it's because I've stopped putting as much effort into the development of health, fitness, relationships, intelligence, or business. No amount of worrying is going to fix a problem solved by doing.



Go see @Ben_garrod to have your mind blown, be inspired and entertained.

🦤 For #DarwinDay I’m giving a talk at @uniofeastanglia trying to view mass extinctions in a different light, and understanding how they fit in with an evolutionary narrative. Come along if you’re in the Norwich area @JohnInnesCentre @TheQuadram @NorwichResearch @NorwichSciFest

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In my experience, when a company has a consistent way of managing their marketing, their marketing output is also consistent. #Marketing #B2B #contentmarketing


Amazing, deer with her fawn gracing my garden with their presence. Not fast enough for a photo! #homeworking


#figma design with #figjam is a quicker combo for social media management than canvas and Miro I’m finding. #marketing #SocialMediaManagement


A Robin has been brightening my day with her hops and skips as she goes about the endless task of feeding her babies. Yesterday I found her dead and I sobbed like my dog had died. I marvel at how something so small can move me so deeply. #nature #Health


Amazing, would love to find artefacts like this.

A 1,500-year-old arrow was unearthed this year in Norway, nestled amidst rocks. According to the research team, the arrow was likely encased in ice and subsequently carried downhill as the ice melted. Predating the era of the Vikings, the arrow was discovered by a group of…

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RachelBuck Reposted

I hated writing in school. Mostly because college does a horrible job teaching it. So when I entered the real world, I spent 1,000 hours learning to write effectively. And here’s everything I learned distilled into 11 tweets (for free):

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RachelBuck Reposted

"Books are a uniquely portable magic." – @StephenKing

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70% of writing is thinking. Ok I made that up, but I think it's about right. If I sit down to write and nothing comes I know I've not spent enough time thinking or I need more external input. #thinking #writing #marketing


When creative block hits I down tools and leave my desk leading to unusual working conditions, including at the vets, in Tesco's car park, in the gym changing room, on a tree stump with a very bored dog. #writing #B2B #creativity #contentmarketing


"The problem with writing is thinking", possibly the best article I've read about writing content for marketing. Thanks @THINKING_SLOW animalz.co/blog/the-probl…


RachelBuck Reposted

Our most popular model of water dispenser. The B4 is compact, has a large dispense area for bottles, multiple water options and flexible configuration. Watch Facebook video. bit.ly/3bjpmD2 #workplaceexperience #healthandwellness

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My 20 something year-old self would laugh at the fact that we need reminding to be bored. Back then it was just a way of life. Today, it feels indulgent. via The Hustle buff.ly/2Svik8g?

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Check out this extract from a Harvard Biz article. This is one way in which good content can be used to help salespeople make more meaningful contacts. #contentmarketing #sales

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