Penelope Burk
@PenelopeBurkPenelope introduced the not-for-profit industry to the concept of Donor-Centered Fundraising®. Author, researcher, speaker, President of Cygnus Applied Research
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Why so many donors aren’t reading your emails and how you can change that. Donor-Centered Fundraising in three information-packed webinars. Save $30/delegate till Friday: cygresearch.com/product/donor-… #donorcenteredfundraising #NFPs #philanthropy
Proven evidence on how to thank, communicate with and recognize donors in ways that inspire bigger gifts. Early bird discount ends Friday for my most requested webinar series: cygresearch.com/product/donor-… #donorcenteredfundraising #nfpfundraising
Cygnus’ research proves that donors who get original, gracious thank you letters give again and give more. Our new resource with 130+ fabulous letters edited by @PenelopeBurk is available now. ow.ly/4U8y50H1s7B
Just released: @PenelopeBurk’s new publication with over 130 brilliant thank you letters to help you acknowledge donors’ year-end gifts. ow.ly/ovG750H1s5y
New Blog Post by @PenelopeBurk welcoming submissions for The Donor-Centered Communications Project burksblog.com/communication-…
47% of donors under the age of 35 said they actually could have given more last year. In @PenelopeBurk’s upcoming webinar series, learn what fundraisers need to know in order to steward this under-the-radar demographic into a new level of giving. bit.ly/37sz993
63% of donors made at least one COVID-related gift in 2020. Can their commitment to pandemic relief be sustained? Find out what 20,000 donors said about their giving going forward in The 2021 Burk Donor Survey. ow.ly/Uvw350FEHyd
41% of donors supported Black Lives Matter causes and other inclusive not-for-profits in 2020. Who were they and can their commitment be sustained long term? ow.ly/YEex50FEHCd
@PenelopeBurk also found that donors under 35, those who likely needed the stimulus checks, were much more likely pass those checks on to NPOs. #burksurvey
As Boomers retire and younger donors finally getting better jobs, we can clearly see younger donors' desires immediately turn toward be philanthropy. @PenelopeBurk #burksurvey
Only half way through @cygresearch webinar with @PenelopeBurk and taken so many notes. So many great insights looking back at 2020 as well as into donor habits this year. Can't wait for the full report next month! #burksurvey
"Remember, every communication you send [to a donor] is interrupting something they're already doing." @PenelopeBurk for the mic drop of the century! Framed this way, #donorcoms need to grab your donor's attention, be interesting, compelling, and exciting. #fundraising
From my latest blog: Stories from Donors in the 2021 Burk Donor Survey on Why They Give ow.ly/DE6v50EdLpF
From my latest blog: Stories from Donors in the 2021 Burk Donor Survey on Why They Give ow.ly/iUoI50EdLh4
What do donors say is by far the most important communication they ever get? The thank you letter...when it’s great. Here’s how to craft one that’s outstanding. ow.ly/BbyL50D8xEZ
Great thank you letters convince donors to give again...without ever asking them to. Here’s how to produce a brilliant one. ow.ly/t99E50D8xHF
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Who to follow
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AFP Global Headquarters
@AFPIHQ -
CFRE International
@CFRE_INTL -
bloomerang
@bloomerangTech -
Lisa Sargent
@lisasargent2 -
Gail Perry
@GailPerrync -
Beth Ann Locke (she/her)
@FundraiserBeth -
Tammy Zonker
@TammyZonker -
Erica Waasdorp
@ericawaasdorp -
Claire Axelrad
@CharityClairity -
Leah Eustace, ACFRE
@LeahEustace -
ADRP
@ADRPtweets -
Steven Screen
@StevenScreen -
𝚓𝚘𝚑𝚗𝚕𝚎𝚙𝚙 (he/him/his)
@johnlepp -
Adam Clevenger, CFRE
@adamclevenger
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