I want to clear up confusion about how Revenue Roll works. The most important part: We do not share the information of users who have opted-out of sharing their information. Ever. So how does the process work? There are 4 easy-to-understand principles that make up our…

Klaviyo score vs. actual deliverability. There's some confusion about this, so hopefully, this clears it up. Klaviyo score = open, click, unsubscribe, and marked as spam rates. Deliverability = percentage of sent emails that land in the primary inbox. Your Klaviyo score is…

Every B2B ecom SaaS company should offer a free audit to potential customers. It was one of the best decisions we made this year. Here's why: 1. Value-first It's already a tough market for ecom SaaS. Customer loyalty can be fragile. It's even harder to get brands to make…

90% of brands have no clue how bad their email deliverability and overall domain health are.

When we were beta testing our deliverability suite, we brought the idea to one of our smartest long-time customers, who was skeptical. They didn't believe they had a deliverability issue because their Klaviyo score looked good. If you're a DTC leader, read the following…

We added a step to our sales process a month ago that improved our conversion rate by more than 100%. Most SaaS sales processes are straightforward: - Demo call - Proposal - Negotiation - Close won/lost When we did it that way, ~33% of demo calls converted to a proposal. Now,…

We've spent the last few months taking hundreds of calls with ecom founders, and testing literally every piece of software in the space. Here are my favourite products every brand should be looking at if they want to reduce their CAC and increase LTV 👇 1) Fuego is an…

Our new domain warming product has been crushing for customers since the launch of our Deliverability Suite. We helped one customer increase their deliverability score by 30 points and escape Spam and Promotions—where 100% of their emails were landing. Job's not finished.

You cannot outmarket a good product and customer experience.

Just as visitor identification was the biggest issue in digital advertising in 2020, deliverability is the biggest issue in email marketing in 2024 and beyond. If you don’t know your deliverability score, assume you’re leaving 7 or 8 figures of revenue on the table.

Excited to finally have a signed offer for our next Head of Marketing. This role is going to be a game changer. Will share more in a few weeks when they start!

Weekly Agency Ramblings: GrowLA Edition. Was fortunate enough to be able to attend this event this week, for the first time. Never know what you're going to get at these events. Who's going to show up? What's the set up? What client fire drills will force me to sit in the…

Retargeting is no longer about deploying a blanket approach where you spend money on platforms to indiscriminately blast potential customers. Modern retargeting involves relying on owned customer data to reach the highest-intent prospects and drive them to a conversion.

#1 myth about email deliverability: you can fix poor deliverability by only tweaking subject lines and body copy. There are more factors at play than the content itself: - Technical setup - List engagement - Domain reputation If your emails are landing in spam or the…

There are a lot of companies in the ecommerce industry that don't focus on their product. They'd prefer to be social media creators and influencers. I'm not saying that's good or bad; I'm just making an observation. That's my bull case for what we're building at Revenue Roll.…

If you're a brand that doesn't have @GetRevRoll as part of your stack this Q4, you're literally setting money on fire! Easily the coolest SaaS product I've come across recently. The ability to retarget anonymous browsers on your website through email is so powerful, a real no…

When my co-founders and I started Revenue Roll, one of the biggest problems facing ecommerce brands was that they had no clue who was visiting their site and how to retarget them properly. In the last few years, we've been able and continue to make a meaningful impact in solving…

At this stage of @getrevroll, two of the most important things when evaluating senior-level hires are: 1. Alignment on how to think about solving problems We may not always think of the same solution, and that's fine. What's more important is that I can trust they understand…

Ditch the advice to do one thing at a time. It's like a race car at a pit stop, where the crew only changes one tire at a time. Race over. Your competition has lapped you a few times by the time you get back on the track. Startups need momentum to grow. Coordinated,…

One of my strongest product beliefs is that the product you have when you go to scale is the product you'll keep. So many founders think they can build a duct-taped product and improve it as they add more customers and scale in the market. But in reality, you get busier trying…

If you want to drive 20%+ more revenue from email this month, do these two things: 1. Cut the bottom 50% of your email list. Take a look at who has not engaged with an email in the last 90 days and remove them from your list. Sending them more emails is unlikely to make them…