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Joel Coppersmith

@Joe90001

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🚨 The largest study of creators EVER was just published. 🚨 What did it find? That a new breed of #independentcreator is breaking free of social media and finding success on their own terms. Read on 👇 newcreatormanifesto.com/?v=a


Can’t believe I was nervously refreshing my feed at 9.58 in anticipation of kick-off. Middle age hits different. #AthenaFTW #WorldCupOfGods


WTF does fast food have to do with gaming? Or to put it another way - why must I have direct experience of an industry if I want a marketing job in it? Or is it only the most important job where that doesn’t matter?


Very conflicted about @amolrajan’s news. On the one hand he’s the best thing on radio and absolutely should get the best gigs. On the other hand I love The Media Show and it cannot be as good without him.


Hi can anyone help please? I’m pretty sure there’s research showing brand size (market share) is the biggest driver of ad recall or ad effectiveness. Above things like targeting or creative. Does that ring a bell with anyone? @Will_Humphrey @robistyping @SamuelBrealey @JPCastlin


WTF is going on in the cricket?


Well here’s a surprise. An arrangement of the US anthem I quite liked


It’s been suggested that a crack force of ad creatives could have helped the government with much clearer, more effective comms. What this Gov. actually needs is a half decent Account Director. Because no good AD would so consistently fail in managing expectations


It’s...happening. I mean - I assume there’ll be 6 minutes of injury time and we’ll concede twice in the 97th but...


I wonder how many brands will be using Here Comes the Sun in their ads around April time.


I’ll just leave this here. Maradona's Rabona Cross & Goal youtu.be/2Ox26R7h5jw via @YouTube


Well this is going exactly as well as I thought it would


In these unpresidented times


Joel Coppersmith Reposted

Two epic #nffc kit coasters failed our QC due to roller ink lines. But perhaps someone can make use? Free to a good home! Retweet and we will pick an entrant...

Tweet Image 1

Hey, @shaneoleary1 did you ever find examples of brands that had been built online? Doubt there are any that remain online only (PR is always a thing) but maybe you know some that got pretty big first?


At the chemist to get prescription. Long queue as only a few allowed in store (good). But are people keeping 2m apart? Nope. Same outside Iceland. And the bus stop. And in the shops I can see. FFS.


So @MediaComUK won agency of the decade. Congrats. But what does it say about agency land when according to @Campaignmag, Tesco’s decision to appoint them was vindicated by a Cannes Lion rather than...oh I don’t know...contributing to a turnaround of their business perhaps?


“...helped it discover that where it had thought loyal customers were driving sales, and it was therefore investing in CRM, in fact 60% of revenue came from first-time buyers” Adidas as reported in Campaign. Is this not just standard NBD at play @ProfByron @wiemersnijders ?


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