@JerryS_Leo Profile picture

Jerry leo

@JerryS_Leo

Chief Content Officer, @canela_media | Program, Production, and Content Innovator | Pop Culture Aficionado

Joined March 2009
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With @Roku's Spanish language offering, I'm excited to see 6 of @canela_media channels debuting on the platform. There is a need and demand for Hispanic programming and the more we can offer options like these, the better the service we can provide. wfmz.com/news/pr_newswi…


This is fantastic news for @Roku opening up to the #Hispanic market and it is setting a precedent for others to follow as many platforms offer subtitles and alternative programming, but nothing of this magnitude. Including @canela_media! @dadehayes deadline.com/2022/06/roku-c…


Julia Garner was phenomenal in "Inventing Anna" and I'm excited to see what's next with her role as Madonna. #Streaming platforms generate so much content that we open the pool for talent to find hidden gems. Great work, @MattDonnelly and @RaminSetoodeh variety.com/2022/film/news…


Jerry leo Reposted

First up, join @canela_media’s Isabel Rafferty Zavala and @TUPrensa’s Bilai Joa Silar as they discuss the Hispanic streaming space and what it means for brand marketers to expand Spanish-language programming. #AdweekElevate adweek.it/HispanicTV

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I expect that this standard will hold up, however, companies are looking to condense services so that they can offer the same perks while offering an extra layer of convenience as well. #TV #Streaming #StreamingWars twitter.com/w3Andrea/statu…

How many streaming services do you have at home? I have 7~😵‍💫! Article: How many services does it take to meet viewer TV needs? At least 4, survey says fiercevideo.com/video/how-many… @Fierce__Video #streamingwars



It really feels like we are entering a new era of #TV and #streaming where ads are beginning to dictate the structure of shows, instead of the other way around. #StreamingWars twitter.com/TVREV/status/1…

Mid-roll ads also change how scripts are constructed, to include mini-cliffhangers that keep fans coming back after the commercial break. tvrev.com/news/breaking-… #tvrev #StreamingWars



Should streaming services focus on quality or quantity? Disney+ has followed in Netflix's footsteps by flooding the marketplace with popular IP. However, we have seen Netflix struggling despite its massive library. Will Disney+ follow? @JohnCassillo tvrev.com/news/how-does-…


It's exciting to see more representation in blockbuster movies, and Marvel has been doing a decent job of this most recently with Shang-Chi and the Legend of the Ten Rings and now Ms. Marvel. Hopefully, this is a growing trend in superheroes! marvel.com/articles/tv-sh…


.@canela_media CEO Isabel Rafferty Zavala was tired of Hispanics being an afterthought in the media industry. Canela Media stands as a testament to the unique Hispanic perspectives and stories that the media industry has sorely been lacking. youtube.com/watch?v=3JT9Hz…


.@canela_media is at the forefront of a rising trend in #HispanicMedia. Increasingly, marketers are realizing that the Hispanic audience is both widespread and equally diverse, demanding a whole swath of unique and interdisciplinary content. @jeremarketer emarketer.com/content/hispan…


We certainly are seeing a growing trend in condensing and mergers in the #streaming world. Each convenience that a company can create for the consumer is another leg up on the competition. #StreamingWars twitter.com/JohnniiDigital…

We’re all familiar with the “what service is that on again?” comment that follows any recommendation we get for a new show. That’s gonna have to change for the sake of sanity and for the industry to find balance in the force. #streamingwars linkedin.com/pulse/streamin…



Disney+'s growing subscriber rate amidst Netflix's current stock plunge begs a comparison. However, on the business/revenue side, things may not be as different as one might think. #StreamingWars twitter.com/dotLA/status/1…

ICYMI: Disney Plus is adding subscribers by the millions. #DisneyPlus #Disney #Streaming #StreamingWars dot.la/disney-netflix…



Bad Bunny continues making strides, winning Top Latin Artist and Top Latin Male Artist at the 2022 #BillboardMusicAwards, along with Kali Uchis winning Top Latin Female Artist and Top Latin Song. We're sure to hear more from these two soon. #LatinMusic billboard.com/music/awards/k…


This is an interesting take on how advertising is changing the #streaming landscape. Many thought the age of in-content advertising was over, but with Netflix's recent announcement of an ad-based platform, things are not what they seemed. @notrobwalker fastcompany.com/90751307/why-a…


Check out this podcast on how #LatinMusic has been taking over North American markets, from Bad Bunny to Ricky Martin, etc. There's a very interesting history behind Latin music's growth in the U.S. twitter.com/adelafuente1/s…

Podcast: CAA's Bruno Del Granado on How Latin Music Conquered America - #Variety #CAA #brunodelgranado #latinmusic variety.com/2022/music/pod…



#Latino culture was demonstrated with aplomb at this year's #MetGala. From La La Anthony to Camila Cabello, check out who wore it best down the red carpet. hola.com/us/entertainme…


This year's #Coachella put Latin stars on center stage. With 20+ Latin acts, including Karol G, Banda MS, Grupo Firme, and many more, the impact that Latin culture has had on popular music was clear to be seen. I hope this continues to be a trend! desertsun.com/story/life/ent…


Have you registered for @Adweek's Elevate Hispanic TV Summit? You can hear from a list of leaders in the Hispanic TV space, including @canela_media's founder and CEO, Isabel Rafferty Zavala! Cultural relevance in visual media has never been more important. event.adweek.com/elevate-hispan…


Looks like Amazon Prime Video is looking to expand its #HispanicMedia offerings. I'm eager to see what new content gets put out through this partnership! twitter.com/veronicav/stat…

Diego Boneta signs deal with Prime Video to star in and produce original content via @forbes @DiegoBoneta #MediaMoves #CoveringLatinosInMedia #LatinosInMedia #HispanicMedia #LatinosOnTV #TV ow.ly/kow150IV0fL



Very happy to see @canela_media represented among some other incredible #hispanic media outlets in @Adweek As mentioned in the article, we are also excited about our upcoming Innovation Labs, which is seeking to make the media experience more immersive. www-adweek-com.cdn.ampproject.org/c/s/www.adweek…


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