@JWengorovius Profile picture

João Wengorovius

@JWengorovius

Author of "We, Chefs" • CEO of W&B/Brand Strategy Advisory •

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João Wengorovius Reposted

Manuel Vicent se supera cada domingo. Esta Noche de San Juan es sublime.

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João Wengorovius Reposted

You’re always busy wanting something except whatever’s in front of you.


João Wengorovius Reposted

every year, roland garros (the french open) asks an artist to create a poster for the tournament today, the collection has become an *incredible* display of tennis as modern art let's take a look at some of the best ones — starting with this iconic 1984 poster by gilles aillaud

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“Young people now trust their peers for advicein most spheres of life, (…) AI bots are increasingly trusted more than human authority figures (…) This is frightening, given that online tribalism and bots can be — and often are — manipulated.” via @FT on.ft.com/4akM1vL


“Vejo uma Babel com vista prò mar A bela geografia por dinheiro E o boulanger p’lo vosso bom padeiro”. A ler


João Wengorovius Reposted

THE NEXT PRESIDENT OF THE UNITED STATES OF AMERICA… Morning 🤗 twitter.com/PettyLupone/st…


“Behind the neuroses and the perfectionism associated with “cheffiness” are people looking to nurture and connect.” The Taste of Things and our growing hunger for food on screen via @FT on.ft.com/42wUIAS


It’s merely a matter of time until disinformation leads to calamity via @FT on.ft.com/3vQx3PT


via ⁦@nytopinion⁩ “Its (Barbie) ubiquitous marketing campaign cost an estimated $150 million, more than its $145 million production budget.” nytimes.com/2024/01/23/opi…


“It is also a profound change in societies that have long regarded images, video and audio as close to ironclad proof that something is real.”

AI-generated content is raising the value of trust. Who did the posting will soon matter more than what was posted econ.st/4218NXb 👇



João Wengorovius Reposted

John Berger and Arundhati Roy: Literature is the art of smuggling out the stories of others who can’t be heard or whom no one wants to hear artreview.com/storytellers-w…


João Wengorovius Reposted

What people are willing to pay for your product depends on what they're comparing it to If you can shift the mental comparison set of your brand, you can shift the willingness to pay by orders of magnitude This ad from Bell Helmets does it brilliantly (Eg from Perfect Pitch)

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João Wengorovius Reposted

JUST IN: The World’s 50 Best Restaurants 2024, sponsored by @Sanpellegrino & Acqua Panna, heads to… Las Vegas! #Worlds50Best #LasVegas @lvcva @wynnlasvegas @ResortsWorldLV @VenetianVegas bit.ly/W50BR24Vegas


AI is an opportunity for creative industries, says Bertelsmann boss via @FT “If it’s your content, for which you own the copyright, and then you use it to train the software, you can in theory generate content like never before.” on.ft.com/43igyri


“(…) the more ultraprocessed foods a person eats, the higher the chances that they feel depressed and anxious”, via ⁦@nytimesnytimes.com/2023/05/04/wel…


“What will happen to the course of history when AI takes over culture, and begins producing stories, melodies, laws and religions?” economist.com/by-invitation/…


João Wengorovius Reposted

"We expect that every company in every industry is going to have to take climate into account all the time. If you're a car company, you're going to be a climate company," Co-Executive Chair, @GalvanizeLLC @TomSteyer #BloombergGreen


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