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ZATO Paid Search

@zato

Joined October 2018
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@JuliaVyse

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@ppcliveuk

Need something new to read as the kids head back to school? Grab ZATO owner, Kirk Williams', updated PPC Ponderings book with up to 70% new material! You'll laugh, you'll cry, you'll agree, you'll debate.... don't miss this revised version! zatomarketing.com/ppc-marketing-…

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We’ve been sitting on this release for awhile and so delighted to be able to show it to the world! New @zato website is live and 🔥. @EricksonBuilt did a fantastic job (our organic traffic has already noticeably increased 😳😳) zatomarketing.com



"Really the key, that we as humans can offer as value in reporting, is the strategy of it, the explanation of it." Check out @sarah_vlietstra's new blog post on the ZATO website. #PPC #paidsearch zatomarketing.com/blog/how-to-ke…


What are the 2021 YouTube advertising campaign types? Our Paid Search Strategist, @sarah_vlietstra, has the answers you're looking for in this new ZATO blogpost. zatomarketing.com/blog/what-are-…


We are a small enough team to fit into a single selfie, and we like it that way. It felt great to finally have the entire ZATO team together for a quick 2 day get together!

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ZATO Paid Search Reposted

I'm NEVER on Twitter but I did come on here to say how BRILLIANT @PPCKirk Ponderings if a PPC Professional is! It was like you were speaking to my soul with some of these client examples! 5/5 highly recommend! ⭐⭐⭐⭐⭐

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ZATO Paid Search Reposted

"We don’t often hear the words “philosophical” and “pay-per-click” together," said our CEO @brendanhughes If you're looking for your next read on digital marketing strategy, look no further than @PPCKirk's new book "Ponderings of a PPC Professional." optily.com/news/book-revi…


ZATO Paid Search Reposted

You DO NOT want to miss this!👇 In a few hours, you'll get to listen to @PPCKirk interview @siliconvallaeys on all things PPC, automation & Google! Happening on @joinClubhouse! #ppcchat #marketingtwitter #paidsearch #paidadvertising ios.joinclubhouse.com/event/M8LrQ15J


Is the Keyword Dead? Check out the new Marketing MilliMoment from our owner, @PPCKirk youtu.be/8qfDiwp3ugA


Ever wanted to start a YouTube Channel? Kirk tapped the brains of some friends. @michellemsem @MilwaukeePPC on Clubhouse as to how they grew @PaidMediaPros AND WE TOOK NOTES IF YOU MISSED IT! Party popper Notes here, some fantastic tips: zatomarketing.com/blog/notes-fro… #marketingtwitter


ZATO Paid Search Reposted

Damn, this is awesome. Consider this a must-read for eComm SEOs. See the step-by-step walkthrough on tracking free Shopping clicks. -> How to Track Surfaces Across Google Traffic in Google Analytics by @PPCKirk via @ZATO zatomarketing.com/blog/how-to-tr…

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ZATO Paid Search Reposted

After discussion with a client, we pulled a list of placement exclusions for: (1) News Org Sites (2) Coronavirus Update Sites We’re sharing them here (free, ungated) if you want to add them as exclusions in accounts. zatomarketing.com/blog/the-emerg… #ppcchat #semrushchat #ppc

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ZATO Paid Search Reposted

Delighted to share a free @ZATO resource made by @sprx109 Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels? Here you go! zatomarketing.com/blog/the-zato-… #ppcchat #semrushchat

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ZATO Paid Search Reposted

2020 is the time to build and smartly manage Shopping Accounts. Learn how to grow your individual skills to become a more valuable Shopping Ads Practitioner with @PPCKirk, Owner of @ZATO, at #SMX West, February, 19-20 in San Jose: smxpo.com/2OT50Xo


ZATO Paid Search Reposted

ICYMI - I worked with @zato to come up with a guide on how to set up a TrueView for Shopping campaign. Perfect for any ecom brand wanting to use more video in their marketing >> ow.ly/zVpH30q6g8x #ppc #youtubeads

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ZATO Paid Search Reposted

Did you see the article about digital advertising being the new dot com bubble? I thought there were some great elements to it, but also disagree on what the true bubble is in the world of marketing, and shared them on @Marketingland here. #ppcchat #SEMrushchat #attribution

Digital advertising is not the dot com bubble, improper attribution is by @PPCKirk mklnd.co/1idLUks



ZATO Paid Search Reposted

Top 10 most common PPC answers to "Why is my ad not showing?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. You ran out of budget. #ppcchat

Top 10 most common SEO answers to "Why am I not ranking?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. Links



ZATO Paid Search Reposted

Super pumped to release our discovery re: Smart Shopping placement reporting (spoiler, there's been no reporting until now). Hint: it includes @Optmyzr & the Google Ads Reports. Here's how: zatomarketing.com/blog/how-to-se… #ppcchat #googleads

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Hey Twitter, this is the company owned by Paid Search speaker and writer, @PPCKirk Our plan is to utilize this for discussion, sharing, and interaction around Paid Search Marketing practices and changes. Looking forward to the conversation!


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