@vitafas Profile picture

Ian

@vitafas

Founder of @wear_maro / Health & Philosophy

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A little while ago, I learned about the term "exclusive of trim." This is a term that clothing brands use so that they can say their product is 100% cotton, even when it contains spandex or elastane. I realized that this was true of almost all of the underwear on the market.…

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How can someone promote pesticides and also claim to want environmental protection for water and land? Agricultural runoff is a major source of pollution

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Hostile, rude people are also often wrong Each time a polyester garment is washed up to a million microplastic fibers are shed Even more in the dryer These microplastics get into our water, air, and environment You can’t choose between plastic filled closets and plastic…

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Love getting emails like this!

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Polyester's days are numbered Look at all the positive comments People want cotton

This postseason, multiple Yankees have opted for the “old school” turtlenecks that conjure up great memories from the past. Turns out, those turtlenecks ARE from the past. I’m told they were in storage for years, and the players chose them b/c they prefer the cotton material.



Great to see more people waking up However, the reason you’re not going to see a legit organic cotton hoodie for $25 is because it costs a lot more to do things the right way No pesticides means potentially lower crop yields and uncertain revenue for growers Many aren’t…


Ian Reposted

Big companies like adidas will sell you ground up plastic water bottles and tell you they’re becoming more sustainable The truth is they’ve found a nice marketing narrative and a cheap material source Meanwhile, microplastics from these “sustainable” items will pollute the…

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Ian Reposted

Circularity and sustainability are design choices I've seen a few "100% Organic Cotton" sweatshirts recently with 5% elastane in the cuffs This is totally unnecessary and a design failure if you truly care about "sustainability" - a word that's thrown around far too loosely…

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This kind of nitpicking is so silly Don’t drive yourself crazy Guy said he doesn’t wear plastic in the comments and someone is desperately trying to prove him wrong

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Ian Reposted

We’re in the process of moving warehouses @wear_maro so I just dropped the price of our 100% plastic-free boxers to $15 a pair If you’re a S, XL, or XXL, now’s a great opportunity to get a few pairs Email going out tomorrow morning to our list but you guys are the first to hear…

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When people comment “5% spandex 👎” about @wear_maro toe socks on Instagram and I click on their profiles, 99% of the time they’re decked out in polyester in multiple photos Makes no sense


"Turning plastic into protein" Don't give Coca-Cola any ideas...

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Why do they always try to turn industrial waste products into food?



Ian Reposted

Now do PVC water mains in 2024.

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Romans knew lead pipes were poisonous, used them anyway.

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Ian Reposted

This all black combo > Shoes are from @tolos Socks are from @wear_maro Use code BAREFOOTWILL to save some $

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Ian Reposted

The MARO Women’s Pure Short in Black Available from XS-XL 100% European Grown Organic Cotton with a Natural Rubber Waistband Absolutely Zero Plastic

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Ian Reposted

Absolutely NOT

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No reason to be rubbing yourself with plastic every day Very cool idea!

🚨 NEW PRODUCT DROP! 🚨 NOW available in the @cotedgeshop store: THE SOAP SOCK 🧼 DITCH YOUR PLASTIC LOOFAH! Use this 100% cotton drawstring sack with your bar soap! It's the perfect companion to your favorite tallow, olive oil, or goat's milk based soaps! (link below)

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Ian Reposted

@vitafas on his @wear_maro mission


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