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smartocto

@smartocto

Basically the smartest editorial analytics system in the world. Visit our website to see why. #smartocto #editorialanalytics #analytics #journalism

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Okay, so what is @smartocto?


There’s an adage that you can’t manage what you don’t measure. 📊🔍 What follows is a case study showing why reports - and baseline reports in particular - are an invaluable part of your newsroom’s toolkit. Here’s what @derspiegel learned. smartocto.com/client-case/us…


Why are more people avoiding the news?🚫📰 Our recent webinar explores how horserace political coverage has overtaken policy focus coverage; and why it might be time to rethink news storytelling. Watch the rest of the webinar: bit.ly/4dQdUhh


This week, smartocto moved from its familiar villa in Nijmegen-West to a remarkable chapel in the historic Canisius College in Nijmegen-Oost. Read about it right here: smartocto.com/company/news/s… And check the video below. 📹


An exciting week for the Dutch branch of smartocto. The headquarters is relocating to a new, unique location. 😲 More images will follow later this week, but here is a sneak peek of this new step the organisation is taking! #teaser #newoffice #newbeginnings #officemove


While tensions in the American campaign rise, it’s up to journalists to keep a cool head. How can they do that? This Thursday, we’ll discuss it with Jaisal Noor and Lynn Walsh. Register now for the webinar: smartocto.com/webinar/how-to…


As the election cycle nears its end, political fatigue is at an all-time high. How can you keep your audience engaged without overwhelming them—or yourself? Perhaps this read can offer some fresh ideas: bit.ly/4dX050l


Where should the editorial focus be on election day, what essential questions need to be answered, and what format should the news be presented in? 🤔 Read on for smartocto’s report on election coverage - and a helpful planning framework ➡ smartocto.com/blog/how-to-co…


The US Presidential election is weeks away, and we know both journalists and audiences are exhausted. This webinar is here to help! Learn how to boost engagement with fresh ideas, solutions journalism, and data insights. Register now: bit.ly/4dQdUhh


Although the number of hours people worldwide spend on social media has remained stable for years, news media are noticing a shift in traffic to their websites. 📉 The decline of social media traffic to news sites in six charts: smartocto.com/client-case/de…

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Time to move beyond horse race journalism. Let’s focus on what truly matters—solutions. Engaging with communities and holding politicians accountable is the key to better election coverage. Read more about this: bit.ly/3Bzkn2G #ConstructiveJournalism #MediaMatters


It’s smartoctober, we’re thinking about election coverage and we want to hear from you. Thinking about your own news organisation and/ or broader coverage: What was your opinion of the coverage of the last [US presidential] election? bit.ly/47PsYKF


“We are now combining data analytics, audience needs and artificial intelligence within the editorial toolkit. It’s exciting to see that these functionalities are integrated where they make the most sense and can be used effectively.” Read on ➡➡➡ smartocto.com/company/news/s…


It's October again, and we like to call it SmartOctober. This month is all about the US Elections. Using data analysis, we aim to contribute to content planning in the run-up to and on election day. Stay tuned!


𝗠𝗲𝗮𝗻𝘄𝗵𝗶𝗹𝗲 𝗶𝗻 𝗛𝗲𝗹𝘀𝗶𝗻𝗸𝗶... This week, we are attending the Media Innovation Week of @INMAorg . Rutger Verhoeven and Erik Van Heeswijk are enjoying the many speakers and the Finnish culture. Here, they are happy to share their thoughts so far.


Our latest guest blog is a nice teaser for the upcoming month, which will will revolve around the presidential elections in the USA. Academic Bram Peeters asks this question: what do news consumers want from foreign news? smartocto.com/blog/if-it-ble…


Hello everyone at the Media Innovation Week of @INMAorg . We'd love to show you how to find us! Todor Papic, Rutger Verhoeven, and Erik Van Heeswijk are available for a chat!


Next week, we’ll be at INMA’s Media Innovation Week conference in Helsinki! ☕ ☕ ☕ This is your invitation to stop by our stand to chat over coffee. We’ve got loads to show you about how to get from theory to practice. Fill in your details via the link smartocto.com/coffee-in-hels…


𝐁𝐚𝐜𝐤-𝐭𝐨-𝐬𝐜𝐡𝐨𝐨𝐥 𝐬𝐞𝐚𝐬𝐨𝐧 𝐛𝐫𝐢𝐧𝐠𝐬 𝐚 𝐧𝐞𝐰 𝐰𝐞𝐛𝐢𝐧𝐚𝐫! Join us on Sept 19 at 1pm BST for insights on tailoring editorial strategies with Journalism.co.uk, featuring experts from Reuters, Metro.co.uk & smartocto: bit.ly/3zfHU7S


There’s lots of talk about news being too negative, so our data team decided to run a sentiment analysis of 1000 sample articles across the four user needs drivers to see what the numbers said. And the numbers said this. Read the full analysis here👉 bit.ly/47nO9TB

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Discover essential tips for media organisations on integrating automated tagging into your workflows! Learn how automation can boost efficiency and elevate your content strategy 🎯📷 Watch the recorded webinar now 👉bit.ly/4cmzvNm


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