Rachael Nelson
@rachael__nelsonRuns @itsbrandy | ex-NASA JPL | Makin’ it easy for every consumer on the planet to make real money sharing fave brands in their sleep. No content no selfies.
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Shift influencer and online ad spend to the *real* people who build brands, serve the little guys and the big guys just the same, add billions to the real economy. Here’s me on video for the first time ever sharing our mission for building Brandy.
The best marketing story I’ve heard lately? A big creator spent months making content, telling everyone he was a private chef for a billionaire in the Hamptons… But he wasn’t. He was renting out beautiful Airbnbs, cooking incredible-looking food, and posting videos about it…
people buy from people two products same features person buys from who they like most
As mayor of @shopify, I would make Shopify more like @squarespace
Today I was blocked for violating Meta’s guidelines by creating a new Meta business account. 🫠
Just remember, the people working on Ecom Saas are humans too. Thanks.
I was somehow able to delete my original fb account (after 15yrs of trying!!) and sync it to my insta, kill a dead ads manager account with no profile photo, Kill a second account with no photo, AND unlink my business insta from that stray no photo account. I feel like a god.
Everybody is talking about Applovin right now. I think we were one of the first DTC brands spending on it. We’re not spending a ton compared to some, but on some days it gets to 20% of our spend. We are the second Haus customer to run a holdout, which is underway. And we got…
Dumb: asking product managers to forecast uptick in revenue with new micro feature as part of the planning process. Smart: measuring revenue before/after the change launches. Just reflecting back on my earlier career moments as a minion.
It’s 12am, the witching hour… and I just wanted to say that my takeaway from today is that Google ads totally deliver. FYI.
If you could pick your CAC by setting your customer referral payouts... why wouldn't you double down on rewarding and incentivizing the real builders of your brand--your consumers? Funny how overlooked the viral loop of core customer referrals is by brands wanting to figure out…
So into @triplewhale's product trailer. Well done. 👏👏🔥 youtu.be/RIaCgvdr2mc
You know it’s Friday afternoon pumpkin time when you’re combing through your 2019 vintage button collection.
Investors, accelerators, etc will break out “marketplace” SAAS platforms as if they have anything different to talk about compared to a saas model. Reality is there are just a few tried and true saas building concepts to master. 1. Take as close to a 30% margin as you can on…
Big time. We have one brand and are collecting them all on @itsbrandy If you know of any cool boxed wine brands based in the US, please comment/dm!
Boxed wine is blowing up. Here’s why this will be one of the most important categories in the booze industry 👇
Who is the absolute friggen beast king/queen of organic growth? Tag em’! I want to know who went from single digit to double digit the fastest. 👏👏👏
Whatever side you were on, this is the right attitude. Still gotta keep rallying the team. We all still live together on this potato chip of land finely crisped over a giant molten lava ball hurling through the void of space. Gotta keep our wits about us, you know?
“Winning isn’t comfortable” 👏👏
👏👏👏 My thoughts exactly. Title in bio changed.
Another thought on this after some further reflection... Frankly, the whole founder/CEO thing is ridiculous in many contexts. Let’s say some guy owned a small grocery store down the street from you. He employed 14 people. You just call the guy the owner. You wouldn’t even use…
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