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"All of that cross-pollination... creates a synergy that ends up being more than what any individual could bring..." – Toby discussing MEC200 LiveClasses Join us for a LiveClass – ChatGPT, CRO & AI: 40 Days to build a MECLABS SuperFunnel. RSVP now at meclabs.com/MEC200-RSVP
Serve People, Not Ads When building Ads, make sure it drives Value to your potential customers. That Value ideally is linked to the contents of your offer. (Avoid using Penguins or Cats to win clicks, but no conversions)
Headlines get attention and engagement. If you can’t win those, you don’t have a Funnel.
“You have to know where you are going before you can get there.” Start with the end. In Funnels, analyze the CTA vs. the Objective, Value Prop, and Hypothesis. If they are aligned, probably everything else is working to fulfill the objective.
Funnels should have continuity You have to keep the message flowing at every step. Eliminate interruptions from the start to the end of the funnel. You often don’t have to repeat an already-stated message. Make sure to avoid making leaps in the expected flow of information.
Every piece in your Marketing Funnel must have a Hypothesis. This statement will allow you to learn and create predictable outcomes when the pieces convert. If they don’t, you change the hypothesis until it does. MECLABS calls it Customer Theory: a roadmap toward profitability
Do you know how your story shapes your life? buff.ly/1PDuXRN @davidgasiunas @imagineican @nandayap https://t.co/DrShbAh2bd
"Change: Success is more about momentum around small wins than it is about big wins" Tom @tom_peters .
En una compañía exitosa el verdadero poder es compartir la información." Peter Drucker
"If you can't describe what you are doing as a process, you don't know what you're doing." W. Edwards Deming (1900 - 1993)
"Para ser realmente grande, hay que estar con la gente, no por encima de ella" Montesquieu (1689 - 1755) http://t.co/COumCmZWTs
“Los CEO tienen que sembrar en los vendedores la idea de que son creadores de valor y no un folleto parlante”: Neil Rackham.
Best leaders do not control people. They control the process and involve people | @itaytalgam #WLFMX
RT @TonyRobbins Infographic: German study finds Facebook&Twitter more addictive than Alcohol &Cigarettes-take the test bit.ly/wwtdR0
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