@mobilesquared Profile picture

mobilesquared

@mobilesquared

Mobile insight specialists delivering research & analysis in the shape of reports & strategy for clients. We also have a lot of data. Sometimes we share it.

Joined February 2009
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mobilesquared Reposted

Here we come @MWCHub! Our Senior Director of Business Messaging Solutions Etienne Dupont is speaking: 📍28 February: Making messaging a trillion $ industry with @mobilesquared: mobilesquared.co.uk/making-messagi… 📍1 March: The Future of Mobile Summit with @MEF: mobileecosystemforum.com/events_/the-fu…

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World Telemedia 2021 here we come. Actually on an in-person panel discussing the role messaging plays in engagement. #nochanneldoesitbetter #telemedia #wt21

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Business messaging WILL become THE next channel for brands to engage with customers. @Viber4Business have been doing it for years, and in the next #BUMP webinar, we'll explore how they have been helping brands. Oct 20th, @ 3pm BST. Sign up below.

On October 20 our Senior Director of Business Messaging Solutions Etienne Dupont will feature on @mobilesquared's latest BUMP Webinar "The future of business messaging for brands" alongside their Chief Insight Analyst & Founder Nick Lane. Info & register: us02web.zoom.us/webinar/regist…

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10 months of research complete. Key findings: A2P SMS industry has been reset / Spend on A2P SMS to grow 87% by 2025 / Over 1mln businesses started using A2P SMS in 2020 / MNOs: Time to rethink your SMS strategy. bit.ly #a2psms #smsmarketing #mobilemessaging

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mobilesquared Reposted

Less than four weeks to go until Capacity Messaging & SMS World 2021! Three days of opportunities to network and learn from industry leaders representing @Vonage, @RealNetworks, @mobilesquared, @WHO, @zipwhip, and many others! Register for free!


9 days to go until our first webinar on RCS Pricing Strategies, June 3 @ 16:00 BST. Free to sign up bit.ly/2SsQqKN #RCS #rcsbusinessmessaging #mobilemarketing #mobilemessaging

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As pressure grows on MNO business messaging revenues, how can they stay relevant & at what cost? As they consider migrating from SMS to RCS, what is the risk of cannibalisation? We explore exactly that in this white paper we created with @interoptech bit.ly/3p3PirJ


Download new white paper at mobilesquared.co.uk guide to how RCS will help operators remain at the centre of mobile messaging. In association with @interoptech #rcs #businessmessaging #messaging


Just searched "RCS" on iStock photo site and got this. It's the Red Cherry Shrimp. #rcs #rcsbusinessmessaging

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mobilesquared Reposted

Impressive growth forecasts for business Messaging traffic by 2024 - Nick Lane of @Mobilesquared is live now #futureofmessaging bit.ly/MEFConnectsRC

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Here are what we believe to be the THREE biggest reasons why RCS is where it is today. And we'll be exploring these in more detail next week at #mefconnects #MCRC2020. #rcsbusinessmessaging #rcsmindetchange #futureofmessaging #MEF bit.ly/2G32YCA


At the end of 2019, Asia accounted for 44% of total #WhatsApp users, Europe 20%, and Latin America 15%. See the full breakdown by country here: bit.ly/3hvt7qF


mobilesquared Reposted

My latest interview for EYE TV, this time with Nick Lane, founder and principal analyst at Mobilesquared on its latest forecasts for the growth of WhatsApp Business APIs (@mobilesquared) #whatsappbusiness #enterprisemessaging mobileindustryeye.com/eye-tv/eye-tv-…


Fed up not being able to find up-to-date (2019) #WhatsApp user numbers for every market where it's active? Then wait no more... And yes, the USA does have more WhatsApp users than you would have thought! #WhatsAppBusiness #Businessmessaging bit.ly/3hvt7qF

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We've been busy number crunching for the last 6 months, & thinking about all the great data and forecasts we have, and decided it's time to share some for free. So here is our first-ever 'Business Messaging Tracker'. We will update this on a monthly basis, bit.ly/2FgeudB

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Download our free 'Impact of COVID-19 on Business Messaging' report focusing on 2020. What have we uncovered? SMS standing strong, WhatsApp Business experiencing exponential growth, and trouble for RCS. bit.ly/2Cl6x5z


We have developed a Net Demand Score to show the impact that COVID-19 has had on business messaging, showing the short-term and the long-term. Mixed journeys in the short term but it's all good longer term! bit.ly/3aniWCR


mobilesquared Reposted

During the latest #GSMA #FutureNetworks ‘RCS Live’ webinar, @mobilesquared shared their view for #RCS in the long-term. Watch on-demand now 👉gsma.at/3fYxJWT

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Hope you can join.

During the next #GSMA #RCS Live webinar, @mobilesquared will look at the longer-term view for RCS, and the impact this will have on how businesses communicate with their customers. Register now 👉gsma.at/2Yr7SQO

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We forecast that WhatsApp Business will become the dominant inbound messaging channel for brand/consumer engagement, supplemented by ABC and RCS. SMS and RCS will be the dominant outbound channel for brand communications. bit.ly/3ax132G


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