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Mike Stiles

@mikestiles

#AudioProduction & #Podcasting for corporate. #contentmarketing, #communications, #contentstrategy. Ideas, writing, and content that matters are my thing.

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Nice callouts. #Podcasting is no longer an expendable channel. It’s a mainstream force. Brands/agencies must wake up to where audience attention and engagement are increasingly being concentrated. #brandedpodcasts #contentmarketing linkedin.com/pulse/from-anc…


How is your brand building real #trust with consistent, humanized touch points? #marketing #branding

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BofA report: Most $$ goes only to the top #contentcreators. The average monthly income for content creators, excluding possible #paidpartnerships, is 20% of the average monthly income for a typical, full-time US employee.

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And now we know to always approach breathless hype with much skepticism #PaulTyson


#Bluesky adds one million users in 24 hours. Mostly thanks to posts on the platform being called "Blueys."

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I'm always pleased to learn a brand has a #podcast. Then I go to their site and there's no mention of it or link to it to be found. Is there something embarrassing about having a #brandedpodcast I don't know about? #contentmarketing #brandcommunication

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This. A thousand times this. Wake up brands, you're not at risk of being a "pioneer" in #brandedpodcasts. The train has left the station. Are you on board?

This is why content marketing doesn’t work for most businesses. Businesses believe that publishing content attracts more eyeballs to their websites or products, which in turn increases sales. But did you know that the type of content you create affects awareness, consideration,…

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Never underestimate the power of #podcasting.


#Homebuyers are older than ever, mostly because it takes kids to age 63 to save up a down payment. linkedin.com/news/story/hom…


What say you brands? Are you really cutting or thinking about cutting the #CMO role? Are you redefining it? Are you merging it with #Sales, or is the #CEO overseeing #marketing now? marketinginsidergroup.com/best-practices…


Any brand exec will tell you it takes multiple quality touchpoints to land a customer. #brandedpodcasts are an ongoing engine of quality touchpoints, often superior to the other ones you’re tossing out there. #bizdev #contentmarketing #corporatecommunications


There’s a reason #podcasts became vital to campaigning for the highest office. More organic, more transparent, more trusted, and more useful than other #marketing tactics. Not existing in the #podcast space is now recklessly high risk for brands. #contentmarketing #communications

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European scientists developed an #AI algorithm capable of interpreting pig sounds to reveal their emotions. So far, the dominant emotion is frustration that AI gets everything they’re saying wrong. #agriculture #farming

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What some brands say: We don’t need to podcast. What they’re really saying: We’re totally cool being silent to half our audience and the way they like to get information. #brandedpodcasts #contentmarketing podcasternews.com/2024/10/23/nea…


Ipsos/Trustmedia study in Belgium 2023: For #podcast listening, listeners to #B2Bpodcasts outperform general audiences, having listened to a podcast in the past month at a rate of 61% vs 38% for general, an increase of 15% in just one year. #brandedpodcasts #contentmarketing

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Manual #drivingtechnology under intense investigation after noticeable series of accidents.

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#Uber thought about acquiring #Expedia, adding features such as last second trip cancellations and the pressure of being rated by #hotels and #airlines.

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Titles and descriptions are vital to #podcast discovery, and this study by Australian podcast giant Australian Broadcasting Corporation (ABC) says that in this, #AI overall is a swing and a miss. abc.net.au/digital-produc…?


#Joker2 is losing so much money people want their money back from the first one too. #filmindustry #entertainment

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