@mattkoval Profile picture

Matt Koval

@mattkoval

YouTube consultant, former Creator Liaison / YouTube employee (10 yrs). Helping companies, organizations, and high-profile individuals grow on YouTube 👇

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Matt Koval Reposted

1. I've found a large, AI-driven bot network on X which is posting in support of Trump in the US election. Thread.

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Beer, wine, or alcohol tomorrow night?


Matt Koval Reposted

Trump needs you to forget he did this. Don’t.

From Bill Weir

Matt Koval Reposted

Harrison Ford: When dozens of former members of the Trump administration are sounding alarms saying ‘For God's sake, don't do this again,’ you have to pay attention. They're telling us something important. I've got one vote, same as anyone else, and I'm going to use it to move…


Wowww what a shot. You gotta watch full-screen horizontal

This shot of Dodger Stadium 😍😍😍 #NLCS



Matt Koval Reposted

Trump supporter: I like Trump because he did everything he said he was going to do Q what are some of these things he said and then did? Trump supporter: “Hmm…You caught me off guard there…I don't know”🤦‍♂️


The tone and civility of that debate is the way it should be. I'm a democrat but was impressed with Vance on some points - he's thoughtful and very sharp. Too bad he's connected to his running mate. #VPDebate2024


Really good speeches coming out of the DNC, including from Republicans and former Trump staffers.


Sad to hear the news. I observed @SusanWojcicki operate for years as a kind, considerate, and hard-working CEO. She had a calm and steady presence that I will always remember, and she obviously helped make @YouTube the mega-success it is today, despite extreme complexities.


Had a bad dream that one of my entrepreneurial idols went nuts and bought a social platform to spread conspiracy theories and MAGA disinformation.


Matt Koval Reposted

A courageous and selfless decision. The President did what he’s done for the last four years - he listened to the American people and put the country’s interests ahead of his own. The exact opposite of Donald Trump.

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I'd like to think it's to prevent spam, but it does feels icky that this feature was removed without explanation. This is when I miss being a loud-mouth internally...

YOUTUBERS (Please RT) YouTube Removed the Business Email section of your channel This was useful for Brands to hit up Creators for Sponsorships, Paid Deals, etc. What you should do: Add your Business Email to the ‘About’ section of your channel No Email = Less opportunities



What's your favorite app for personal budgeting? We use to use Mint but it closed down.


Ah the dreaded CONTENT DUMP channel – A common pitfall for companies using YouTube. Upload any piece of video and see what sticks. No thumbnails. No strategy. 14 views per video. 👌 How’s the ROI on those productions? I don’t mean to be snarky, but I do have one piece of…


“Analytics are poison.” That’s how one of my creators put it, and why I’m now working with him in an ongoing, “YouTube Partner Manager” type model. He doesn’t want to look at analytics. When he does, it makes him overthink, overanalyze, and worst of all, stop uploading.…

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Mic drop eclipse video

The stunning view of the umbra from the International Space Station. From NASA live. #Eclipse2024



Creator tip: when choosing stock footage for a video, find clips where the actors look like your ideal viewer. Check your channel's demographics and geographies for hints.

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Sad for my home state of Maryland, and tired of conspiracy theorists who constantly jump to conclusions. It's unlikely terrorists are going to wreck a bridge in the middle of the night when hardly anyone is on it.

Rescue crews are actively searching for possibly seven people in the water, after the collapse of the Francis Scott Key Bridge in Baltimore, Maryland overnight. Officials say two people have already been recovered from the water, one in serious condition. cbsn.ws/4csTuex



Looking for Shorts that VERY effectively drove viewers to a related long-form video, via "link below". Do any come to mind for you? Links welcome.


Would China ever allow an American app to push-notify millions of Chinese citizens, urging them to call their government? 🤔 My thoughts below about the rise and potential ban of #TikTok - from an OG #YouTube guy.


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