@lmpacas Profile picture

Laura Pacas

@lmpacas

Ad comms @snap, previously @twitter.

Joined June 2009
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Laura Pacas Reposted

Snapchat is celebrating #Disney100 at #CannesLions2023 ✨ Our groundbreaking collaboration with Disney illustrates how augmented reality can enhance storytelling and bring to life legendary characters and tales like never before. Read more 👉 newsroom.snap.com/snapchat-celeb…

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Who would’ve thought we’d go from having to wear a mask indoors to having to wear one outdoors


Laura Pacas Reposted

Ahead of the release of Transformers: Rise of the Beasts, @ParamountPics partnered with Snapchat to release an augmented reality lens that allows people to transform their real-world cars into digital Transformers robots. adweek.it/3Ccg0rj


Laura Pacas Reposted

Summer is here. Parents are balancing end of school activities, out of school children, camp schedules on top of their already filled schedules. Here's how you can support working parents: - don't schedule unnecessary meetings - shorten the meeting - meetings between 10-3…


Laura Pacas Reposted

People like the temporary feeling of love and few know how to build a relationship. When the hormonal rush leaves the body, they think the relationship is doomed. Mature love is not a feeling, it's a choice to communicate and grow with another person.


"Focusing on fun enables brands to learn a lot in a low-risk way." More on how brands are having fun with smart mirrors and driving traffic, try-ons, and brand loyalty 👇 voguebusiness.com/technology/sma… via @VogueBusiness


Laura Pacas Reposted

Snap is continuing to ink major partnerships with beauty brands as it looks to grow its influence in augmented reality (AR). buff.ly/3ovknKI


Laura Pacas Reposted

"@Snapchat is used by nearly 3 in 4 people ages 16-24, according to Measure Protocol. And for interaction among peers, they tend to prefer it. 'For this generation, it’s probably Snap 90% of the time, text message 10%,' said IDC director Nabila Popal." wsj.com/articles/imess…


Laura Pacas Reposted

👻 @Snapchat's @Rajni_Jacques and creator @alyssamckayfr joined #SMW to share insights on how brands can tap into the potential of realness through collaborations with creators. adweek.it/3MDOBEu


Laura Pacas Reposted

In this session,@Snapchat's @Rajni_Jacques and creator, @alyssamckayfr as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW adweek.it/SMW

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“One of my favorite features is that Snapchat opens up to the camera…I love that it’s creator focused where you’re immediately prompted to create vs. consume” @alyssamckayfr #SMW


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We’re returning to Cannes! 📷 Our exhibition will bring together the magic of Disney storytelling and the power of real relationships on Snapchat – all through Snap’s latest AR technology. Experience the magic for yourself at La Malmaison June 19-23.

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Snap is hiring 2 former employees of Meta as part of a drive to expand its advertising business bloomberg.com/news/articles/… via @technology


The goal is to give shoppers the best possible sense of how they’ll look before they purchase items, in a way that conventional e-commerce can’t match." fastcompany.com/90883309/snap-…


🤔 probably because I’m a mom??

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We just shared how Snapchat is the perfect platform for our incredible creator community to express themselves authentically — and get paid doing it! #SnapPartnerSummit



Laura Pacas Reposted

Watch the 2023 #SnapPartnerSummit LIVE! Check out how our latest innovations, partnerships, and creator tools help Snapchatters like you express yourself, have fun, and connect with people you care about. snappartnersummit.com/?utm_source=Tw… twitter.com/i/broadcasts/1…


Tune in below!

The #SnapPartnerSummit is today! Join us as we celebrate our Snapchat partners, highlight our creator community, and share the future of AR. Tune in at 10:00 AM PDT 👻 snappartnersummit.com/virtual?utm_so…



Laura Pacas Reposted

Creators not as concerned by a #TikTokBan as you might think - watch @illumitatiana @KingBach @savannahdemers_ on this week's edition of #LightShedLive with @WaltLightShed & @BrandoLightShed


Laura Pacas Reposted

There's a new Snapchat filter in town and it's become a viral sensation ... so much so, it's been used over 1 billion times, making it one of the most popular ever on the app. tmz.com/2023/04/05/sna…


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