Kevin Lord Barry | B2B Ads Enjoyer
@kevinwlordbarryThe B2B Ads Guy | $100 Million In B2B Ad Spend For Companies Like Reddit, Podium, DoorDash, Motive & More |
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In the last 4 years we’ve managed over $100M in profitable B2B ad spend for some of the biggest companies in the world. Here’s what they had to say about us 🧵:
Anyone else going to AdWeek NYC next week? I'll be there Wednesday and Thursday morning!
Anyone else going to adweek.com?
Five times in my career I've had a company end the contract with our agency and come back to work with us again in the future. Having a smooth offboarding process and staying friends is always worth it!
Just finished the first draft of our new 200 page book - "Do What Works: The B2B Ads Handbook"
So many people misunderstand landfills. All the garbage produced in the U.S. for the next 1000 years could fit into a landfill 100 yards deep and 35 miles across on each side. That is, landfills take a trivial amount of space. Putting stuff in a landfill is way better for…
If you’ve been following my content for a while, you might be thinking: Would it make sense for my company to work with Right Percent? Well, here’s a quick guideline of how you can work with us if you're curious to learn more: 1) If you’re a marketer working for a B2B company…
RIP to my cat Gooby today. My wife and I adopted her together 17 years ago. I'll never forget her. <3
I loved Prey and will watch any Predator film they make. Just put him in any time period. Feudal Japan? Let's roll. Wild West? Yeehaw. Roman times? I'd be gladius. Look at these AI posters and tell me these movies wouldn't be so fun.
There's plenty of evidence that widespread sports gambling has detrimental effects on society, including greatly increasing bankruptcy rates. As a professional advertiser I think advertising for sports gambling should be banned, full stop, like it is for cigarettes.
One note when making projections this year - October to Nov 4th is going to have higher costs on FB due to the election, probably 10-20%.
For those of you believe in effective altruism (trying to maximize the value of charitable donations), I've found a cause that saves more lives per $ than the top ranked GiveWell charity. @GiveWell (givewell.org/charities/top-…) ranks charities by cost per life saved. Malaria nets is…
We just had a client spending $200k+ on paid social switch the sales team they sent their social leads to, and they increased conversion rate 40% basically overnight. We’ve seen similar results to this before with other clients. In all of these cases, the companies were…
So, interesting marketing takeaway here for my followers. This is great data on what marketing messaging could work for Kamala. But don't take away too much from this for your business - 95% of the time in modern advertising, you're not testing "messaging" but rather specific…
The most persuasive Harris messages are boring normal Dem stuff about Social Security, Medicare, the minimum wage, blah blah — it’s hard for a candidate to get attention talking about this kind of thing but YOU can post about it and tell your friends. slowboring.com/p/whats-better…
I'm doing a paid ads teardown on Exit5 all week: community.exitfive.com/c/live-session… Feel free to submit your questions/ads!
United States Trends
- 1. Bengals 80,8 B posts
- 2. Chargers 70,4 B posts
- 3. McPherson 12,4 B posts
- 4. Joe Burrow 22,1 B posts
- 5. Herbert 35,7 B posts
- 6. #BaddiesMidwest 22,2 B posts
- 7. #BoltUp 5.695 posts
- 8. Zac Taylor 4.436 posts
- 9. #ช็อตฟีลMV 176 B posts
- 10. MILKLOVE SHOT FEEL 227 B posts
- 11. #CINvsLAC 10,6 B posts
- 12. WWIII 183 B posts
- 13. #MondayMotivation 9.144 posts
- 14. 60 Minutes 33,8 B posts
- 15. Dobbins 8.799 posts
- 16. TAEYEON 36,3 B posts
- 17. Scotty 10,3 B posts
- 18. Harbaugh 16,4 B posts
- 19. Ladd McConkey 2.663 posts
- 20. Money Mac N/A
Who to follow
-
Ben Kruger
@Ben__Kruger -
David Herrmann
@herrmanndigital -
Jonathan Snow, DMD
@drjonathansnow -
Ben Gilbert
@gilbert -
Gagan Biyani 🏛
@gaganbiyani -
Elliott Robinson
@TheValuesVC -
Andrew Faris
@andrewjfaris -
Andrew Foxwell 🦊
@andrewfoxwell -
Jess @ FireTeam 🔥 An agency on fire...
@HireFireTeam -
Anand Sanwal
@asanwal -
Taylor Holiday
@TaylorHoliday -
Mehtab | Karta Ventures
@MehtabKarta -
sisyphus bar and grill
@itunpredictable -
Patrick Coddou
@soundslikecanoe -
Sarah Moret
@thats_a_moret
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