@joelgascoigne Profile picture

Joel Gascoigne

@joelgascoigne

Founder CEO @Buffer. Building a long term, independent, profitable business with big ambitions. Love building for entrepreneurs and small businesses.

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I'm starting a regular newsletter 📰 🎉 My goal with a newsletter is to give you insight into how I operate while building a long term, independent, profitable business with big ambitions. You'll be able to tap into what I'm reading, highlighting, and thinking about as I work…


Joel Gascoigne Reposted

Next milestone unlocked! We bootstrapped @TallyForms to $150K MRR. How? By doing less, but better. More insights on our blog 💌 blog.tally.so/bootstrapping-…

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If I were to rebrand Founder Mode, I would suggest Back To Basics Mode or First Principles Mode. What strikes me about Founder Mode is that what it's really about, is cutting through the cruft of process and structure in a company, and getting back to the core of what made it…


We recently crossed $19M in ARR at Buffer… for the second time. It's been a journey, to say the least. We first crossed $19M in ARR in September 2018. It's hard to believe that's six years ago. The chart tells the story well - it's been a rollercoaster and the hardest thing…

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We've fallen into a habit at Buffer of collaborating primarily through recurring group and 1:1 meetings. As an organization, we have many docs filled with agenda items for these 1:1 and group status meetings. It's something I've been reflecting on for a while, and I had a theory…


If as a founder of a growing company you’re not working with a coach (even better, a therapist too), you’re most likely not uncovering your own flaws and ingrained issues that will ultimately hold back the business sooner or later.


Joel Gascoigne Reposted

We're redesigning the @buffer website in the open. 🗓️ Tomorrow (Wednesday) I'll be livestreaming at 9 AM PST (UTC -8) to show my design engineering process for this large-scale redesign. I'll be redesigning our Open Salaries page in real-time and answering your questions.

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Joel Gascoigne Reposted

Buffer only raised one round ($4M) in their 14-year journey Today, @Buffer is now "fast approaching $19M ARR" and is an exemplar for open startups Here's Buffer's (only) pitch deck 👇

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Something you may not know about Buffer: We've raised just $4M in total funding over our almost 14-year journey, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014. For 8 of our 13 years, we’ve been profitable. And since 2017, we…



Something you may not know about Buffer: We've raised just $4M in total funding over our almost 14-year journey, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014. For 8 of our 13 years, we’ve been profitable. And since 2017, we…


I'm intrigued by people on X who have a subscription option for their account. Do you pay for any subscriptions? If so, what are you favorite accounts you've subscribed to and why?


I love this approach to leadership and sharing the culture and strategy from Jørgen Vig Knudstorp, the CEO of Lego: "The culture I’m trying to create is one where every year when we celebrate another record result, I get up on the beer box and I say, “Thank you for doing all of…


It’s a good idea to aim to progress in other dimensions of life throughout the duration building a company. I've come to believe that while working on a company (in my case Buffer) you should be progressing in other dimensions of your life. Generally, any sort of progress is not…


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