John Ellett
@jellettAdvisor to CEOs and CMOs; author of The CMO Manifesto and contributor to Forbes CMO Network. Happy husband, proud father and frustrated golfer
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Want to get promoted? Here is some great advice, especially for a #cmo or senior marketer. Thanks Meredith Madden for sharing your insights! #marketing #marketingcareers #marketingleadership lnkd.in/gsErrWq9
Growth stalled? Here is Forrester's advice to ignite growth for B2B firms. My latest story on Forbes CMO Network. Thanks John Arnold and Kristi Fabiszak for your insights! #forrb2bsummit #growthstrategy #genai #b2bmarketing lnkd.in/gp_PWwvM
At #forrb2bsummit and hearing that #generativeai is ready for prime time and the #CMO needs to take the lead!
Love what Rainforest Partnership is doing to help restore our planet! lnkd.in/gyB7r_tW
The time has finally come! After 45 years of working full-time with amazing companies and inspiring clients, it was finally time to downshift and “retire” from Prophet! I plan to spend time with my granddaughter (and the rest of the family) and work on my…lnkd.in/dpN_B44S
Honored to be a guest on The CMO Show to discuss some lessons learned over 45 years of being a marketer. Also shared some tips I learned from others that are included in The CMO Manifesto. Episode is also available on Spotify and A…lnkd.in/ggm_UWmT lnkd.in/gSU3dHWi
Interested in using your day off on MLK Day to volunteer, First Tee — Greater Austin is looking for help with its beautification project. Weather looks good! lnkd.in/gDKdR7sR
For my friends impacted by the recent wave of layoffs, here is a source of potential new opportunities. Wishing you much success in 2023! lnkd.in/gpQ_UhwA
"Company executives, including CMOs, either have short memories or are so new to their roles that they haven’t experienced the consequences of overreacting to macroeconomic pressures." Some great insights here from @jellett and his sources. #recession #marketingtips
How many CMOs will fumble the ball in 2023? Too many if they keep making these mistakes! Thanks @JerriDeVard @shellkillebrew @heidimelin @yogmoney for sharing your experiences! #brandbuilding #demandgeneration #recession #marketingeffectiveness #oops lnkd.in/gU2en2Cj
"CMOs must connect brand strategy to experience and business outcomes" - @jellett Good read heading into the final two weeks of 2022 via @Forbes -- Brian #MarketingTwitter
RT @SamPavin: CMOs Could Be In For A Rough Ride In 2023 According To @Gartner "We're hearing from CEOs and CFOs is that they're willing to fund marketing if marketing can prove to be a growth engine for the enterprise." Hint: that's the actual job ... buff.ly/3BBgOpD
Amanda Nizzere Thanks for including me in this series on #leadership. It was fun answering your questions! Several really made me think! #marketingleadership lnkd.in/gBTz89Je
This is suggest amazing work! For all my friends in destination and hospitality marketing, take a look! lnkd.in/gZQ-Vz4y
My Prophet colleague @scottdavisshift always has terrific insights into great and not-so-great brand strategies! Here is his list of 2022 brand winners and losers! Who would you add to each category? #brand #winners #losers #2022wrapped lnkd.in/g7TzJs-F
It's going to be a wild ride for CMOs next year! Here are 3 actions marketing leaders can take to move their companies forward. Thanks Gartner's Ewan Mcintyre for sharing your perspective. #Marketing #Leadership #Recession #CX #Mar…lnkd.in/gH6bNmjY lnkd.in/gRw3N6mN
Always appreciate @charleneli's wisdom, this time on organization wisdom! lnkd.in/g5KyT4nG
How many CMOs will fumble the ball in 2023? Too many if they keep making these mistakes! Thanks @JerriDeVard @shellkillebrew @heidimelin @yogmoney for sharing your experiences! #brandbuilding #demandgeneration #recession #marketingeffectiveness #oops lnkd.in/gU2en2Cj
Just listened to Ewan Mcintyre share Gartner's perspective on CMO priorities for 2023. Hope to share more on Forbes CMO Network soon, but here are a few highlights. Buyer journey orchestration will be critical. Brand experiences at "the moment of truth" w…lnkd.in/gdkXc6Qe
A helpful set of questions from my Prophet colleague @kristengroh to guide transformation in a challenging economy. My favorite quote -"Cross-organizational collaboration is essential to fuel the creative, rapid solutions that unce…lnkd.in/dfGkpk5y lnkd.in/dXfPdkxv
Two great additions to the Prophet team. @Kate_L_Price and Adam Tremblay are veteran marketers with great experiences to add to our clients. Welcome!! #brand #demand #marketing #consulting lnkd.in/gszSeDpy
Do you know how to connect with Gen Z? This important audience is often misunderstood as my Prophet colleagues share in this insight "myth busting" report. Thanks @eukushin for leading this effort! #genz #millennials #boomers #marketing #socialmedia lnkd.in/gu8WyKKj
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