Ivan O'Brien
@ivanwritescopyMaking businesses money with w/ words that convert (Marketing & copy)
I've cracked the code to making serious cash with your email list. No.. it's not by spamming your list with "50% off! Buy now!" promos. Here's the 6 rules of writing emails that make sales: (I'm spilling all my secrets in this) 💰💰
Email marketing is NOT about making sales. It's about building a relationship with your prospect. -Creates repeat buyers -Word-of-mouth marketing -They buy high-ticket offers more If all you think about is "making sales", you miss out on the 3 above. Not worth it bro
Eating real food gotta be the #1 productivity hack out there. Micronutrients determine how you feel. Macronutrients determine how you look. Calories determine your weight.
Provide so much value to your customers they get addicted to you. Be a drug dealer with your value.
Highest ROI pieces of copy your business needs: -Sales page -VSL -Social Media Content -Emails -Ads (optional) That’s it. If it sounds complex, it’s most likely not worth it. Stick to the basics.
Getting a lean body mass analysis is so damn worth it. (Yes, I may have skipped a few leg days)
The moment you cut out all distractions from your life.. And focus on just one single goal.. That’s proof to the universe you’re worthy enough to have it.
Be top-of-mind. Or your business is done for. This is why I preach sending daily emails to your list.. When your prospect IS looking for a solution, you’re right there. Instead of them waiting another week to be reminded of you. (Calling out the weekly email-guys)
Everything you do in business is copy. (and outside) -Promoting a product -Recording a video -Any sort of marketing -Ads -Talking to a friend -Networking with partners It's all copy. Never forget.
Your greatest weapon in your copy.. Is breaking false beliefs. There’s 3 main false beliefs your prospect has: -Internal: “I’m not smart enough” -External: “My family says I can’t” -Product: “This won’t work for me” As soon as you break these big 3.. They’ll give you money.
80/20 skills for writing winning copy: -Persuasion -Marketing -Sales -Storytelling -Empathy -Market research -Iteration 20%: -Writing -Perfect grammar and vocabulary -Creativity (shocker, I know) -Analytics
Do you read ads for fun? Don't think so. So don't feel the need to make your copy entertaining/fun. That's not the purpose. Copy is designed to solve a burning problem, and get your prospect from A to B. You can certainly add some humor But don't forget the real purpose.
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