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IRIS.TV

@iris_tv

IRIS TV is the only data platform built for video. We enable video data connectivity to create better viewing experiences and advertising outcomes.

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Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library.


Looking to supercharge your Q4 CTV campaigns? Take a page from @pmgworldwide and CKE Restaurant's playbook with video-level contextual targeting. See how brands are extending into CTV with precision and scale to drive brand lift and superior outcomes. bit.ly/3BCBHDX


As consumers shift to CTV, signal loss makes it harder for advertisers to reach the right people. We brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. bit.ly/3SqxV60

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In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance from CTV. bit.ly/4cWz2Ca

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Learn more about how @carlsjr and @pmgworldwide leveraged the IRIS_ID, video-level contextual targeting to drive superior performance in CTV bit.ly/45W8dMo


We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 bit.ly/3VmMs3l to attend the discussion with this distinguished group of industry experts.

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In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive: 💵 Six-figure quarterly revenue increases 📈20% higher eCPM Read the full story in TVREV 👉 bit.ly/4b7qpTX #adtech #connectedtv #programmatic


We're headed to Cannes Lions are excited to connect! Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a Meeting 👉 bit.ly/4bqnJ4w


We're excited to announce that we have partnered with Wurl to bring BrandDiscovery’s emotional targeting via our newly announced product offering: IRIS-enabled™ PMPs. Click here to learn more 👉 bit.ly/43J8VLN


We’re excited to announce our contextual CTV deal library, where advertisers activate curated video-level contextual private marketplaces for IAB context, GARM Brand Safety, Emotional Resonance, Audience Lookalikes, Seasonal deals and more. Learn more > bit.ly/49Kb3Fr


We're excited about our partnership with @dentsu to enable Contextual Intelligence to access video-level data and unlock AI so brands can finally reach viewers watching relevant and brand suitable shows and movies in CTV. bit.ly/42HxmbN


We're headed to Las Vegas for #CES and would love to spend some time with you! Join us to learn how the leading streaming platforms are using the IRIS_ID to help marketers unlock AI-enabled advertising solutions in CTV. Request a Meeting 👉 bit.ly/3R7d32o


We're excited to announce our first full-stack integration with our partnership and Equativ to power smart contextual CTV ad targeting! bit.ly/3Qa3AGM

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Did you know that consumers pay 4X more attention to AI-enabled contextually targeted CTV ads? Or that AI-enabled contextual ads had 300% higher brand recall than CTV ads targeted with demo and publisher-declared metadata? @adage examines new research! bit.ly/46KaUQJ


In today's @thetradedesk The Current @iris_tv CMO @rohanccastelino writes how AI is elevating the art and science of marketing and leading the way to better viewing experiences that drive better advertising outcomes. bit.ly/3QEH4HT #thecurrent #ai #adtech #iristv


We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk. Learn more 👉 bit.ly/3rVCv22 #programmatic #connectedtv #ctv #adtech #oracle #thetradedesk #iristv


CEO @FieldGarthwaite sits down with @StreamTVInsider to explain how @dentsu_global and @GumGum are leveraging the IRIS_ID to enable more precise and accurate targeting in CTV. 👉 bit.ly/46JZD2r #adtech #contextualadvertising #brandsuitability #iris.tv


We're excited to announce our partnership with @Kargo to enable new video-level contextual capabilities. Kargo will leverage the IRIS_ID into its expanding CTV and video suite of solutions built to deliver better brand outcomes. Learn more bit.ly/3tn1QSZ


Learn more about the Smart(er) TV Data Study at CIMM Summit 2023 in NYC. Join @iris_tv President & COO @richiehyden8 on October 11 in this panel discussion with some of the leading voices in TV data. Register now 👉 bit.ly/3te63II #cimmsummit2023

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