@inkovic Profile picture

Peter Macinkovic

@inkovic

Husband to Aki. Fur father to Pepsi + Max. SEO Lead doing cool things on @stake @kickstreaming. Not All Those Who Wander Are Lost. https://t.co/HT679k3zwK

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Peter Macinkovic Reposted

Sydney SEO Conference 2025 line up is looking amazing. We have just added .@inkovic .@PeterMeadSEO .@DejanAuthority .@GastonRiera .@timsoulo to the line up. It's a two day event this year so secure a ticket now they are selling quickly. tickettailor.com/events/prosper…

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Peter Macinkovic Reposted

Ka-Boom. Federal court just issued remedy for Google's app store monopoly (found liable by jury earlier this year). Note: this is on the eve of US DOJ posting its remedy framework for Google's monopolies in Search and Search text ads. And yes, adtech opinion to come... /1

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I love Danny, but his advice to 'keep creating good content' is like telling Sisyphus to just keep pushing that boulder - technically correct, woefully inadequate. After 11 months of algorithmic chaos, vague promises of 'rewarding quality' ring hollow in a Kafkaesque nightmare.

I interviewed Danny Sullivan, the Google @searchliaison on the August core update and so much more - this is a very long read (I am sorry) seroundtable.com/interview-goog…

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Awesome Melbourne SEO Meetup tonight! We had 60+ people show up to see Brie Moreu talk Data Science & SEO. Thanks to @screamingfrog for sponsoring!

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Amazing read

Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground. wheresyoured.at/the-men-who-ki…



The Melbourne #SEO community is incredible! 65+ people showed last night for our In-House SEO panel feat. talented SEO from Adidas, IDP Education & SRG to hear all of our war stories. @nikrangerseo & I covered a truly newsworthy March re: core algo & morr. Love our SEO scene 😎

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Truly unhinged behaviour from me listening to @NADDPod for almost 300 hours on Spotify alone🦆🎲

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Peter Macinkovic Reposted

On the rooftop cigar bar with top industry friends!

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This was so much fun! Reminded me of cryptex.site which isn't publicly available. Love solving these SEO puzzles and the pirate flavour was a lot of fun. Great job @RasmusLindbacke

I still get people reaching out about the SEO Pirates Game. Sometimes they ask for help, sometimes just to say hi. If you got a few hours on your hands this weekend, it's a fun game. If you don't have it... Don't even start. 😂 🔗 Search for "SEO Pirates" to play!

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Called it! I knew this would happen and honestly this is a good thing for search.

To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results, and reducing the visibility of FAQ and HowTo rich results. Find out more: developers.google.com/search/blog/20…

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Awesome 'Women in Search' event at last night's Melbourne SEO Meetup! @nikrangerseo and Paula crushed it as hosts and our panellists were incredible. Thanks @screamingfrog for sponsoring us! #SEO #melbourne #meetup

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Peter Macinkovic Reposted

so google, in its infinite wisdom, must have figured out that "genesis" and "megadrive" are sometimes used interchangably, because googling "the book of megadrive" gives these results near the top on the first page

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Awesome Melbourne SEO Meetup! Great vibe and great people talking #seo careers! @nikrangerseo @GastonRiera @PeterMeadSEO

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Peter Macinkovic Reposted

If I had a time machine I would go back to 1998 just so I could show this to Larry Page and Sergey Brin and say “this is your company in 25 years.”


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