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Nick Yates | Email Marketing for Consumable Brands

@iamnickyates

Email List Management for Consumable Brands + Agency Owner | We've made over $10m+ in email attributable revenue for our clients.

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I've got a brand new (FREE) email list management course for you... In it you'll find 10+ years of my email marketing knowledge from working with multiple 7, 8, and 9 figure brands It's inside my new community here: skool.com/email-marketin…


“If you don’t have clarity of ideas, you’re just communicating sheer sound.” - Yo-Yo Ma when you can teach ideas to others, you're beginning to truly grasp the concept this is what *real* copywriting involves


I've got a brand new (FREE) email list management course for you... In it you'll find 10+ years of my email marketing knowledge from working with multiple 7, 8, and 9 figure brands It's inside my new community here: skool.com/email-marketin…


it still surprises me when I see supplement brands sending out copy that doesn't focus IMMEDIATELY on the benefit to the reader the only reason we buy anything is because it benefits us somehow, in our minds, at that moment in time that's it


if you want to drastically improve your copywriting skills... focus on lead writing and have others critique it for you spend over 50% of our time on the SL, preview, and lead


I often ask my clients why they created their product... did it fill a gap in the market? was it a passion project? did it solve a problem you personally experienced? this is extremely valuable data


"I often say marketing isn't everything... It's the only thing." - Brian Kurtz


future pacing is one of my favorite copywriting tactics for supplement brands describe who the reader will become once they use your product simple idea generator template: they are currently _______, but after just two weeks using (your product) they will notice __________.


I've made tens of millions of dollars for my 7, 8, and 9 figure clients I just put together a RIDICULOUS doc titled: "How to create high converting abandoned cart/checkout flows for consumable brands" All yours for free 🙏 gamma.app/docs/How-to-cr…


one of my favorite supplement email formats: • lead • problem + agitate • tips on how to fix the problem yourself (the hard way) • transition to product + benefits solution (the easy way) leave the choice up to them, but make it VERY obvious which is the "easy way"


You can learn everything you need on YouTube Buying courses or hiring a coach is simply the "fast track" way You choose your path, so quit complaining 🙃


most email lists in the supplement world are insufferably boring the solution? be original use WORDS to tell stories, share results, etc.


“How do you write ecommerce emails?” This is the SECOND most popular question I get (next to "wHeRE dO i FiND cLiENtS????" 🥴🥴🥴) But that always leaves off the rest of the question, the real question is this: “How do you write ecommerce emails… without writing spammy,…

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the simplest way to get clients: pay for groups that have a job board and gather qualified leads for you what's $200... $500... even $1,000 per month when you can land a $2.5k-$10k/mo RECURRING email marketing gig?


knowing *exactly* what your product "does" for the market is massively underrated for example, as a supplement brand, ask yourself: what gap did we fill? what will the market want next and why? what is the deeper motivation behind the market's desire?


I’ve trained with numerous weightlifters and powerlifters I firmly believe the way you lift is the way you approach life when you’re “in the hole” with 500+ lbs on your back, do you fold or stand up? most don’t talk about the mental toughness you develop while lifting


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