Glen Carlson
@glencarlsonCo-Founder https://t.co/iLR92zBIDu | We build growth systems for B2B Service Biz | Customer Acquisition | Productisation | Key Person of Influence
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THIS is how you sell cars.
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it…
#BREAKING 🚨 @ElonMusk has reacted to the federal government’s social media ban for under-16s, saying it “seems like a backdoor way to control access to the Internet by all Australians” X/Twitter would be one of one of the platforms banned under the legislation
There's a trick great entrepreneurs use to launch a new product or service (or refresh an existing one). In this quick video, I share with you a simple strategy that takes 30 minutes to implement that will massively enhance your sales results going into 2024...
when the conspiracy theory is NOT to believe in aliens, you know shits gone sideways.
remember - systems don’t stay static. Well meaning team add things, tweak things, improve things and break things - almost entirely with good intentions. But they may lack perspective. it’s not the founders job to build systems, but we do need to get into the weeds here and…
July was a record month for ScoreApp clients. Scorecards created: 2631 (mostly using AI tools) Leads collected: 131,817 Quiz questions answered: 2,264,459 (about 17 per scorecard)
Great insight into the raising $ from the perspective of the $
Q: Should startups always raise as much money as possible? In the clip below, Marc Andreessen shares a framework that Benchmark co-founder Andy Rachleff taught him called "The Onion Theory of Risk". You can think of a day 1 startup as having every conceivable kind of risk:…
THE ‘BIG 4’ TRENDS ; Adapt or Die. (Especially if you're a B2B / Service biz). Imminent threat or call to adventure? You tell me. 1. The Rise of Global Small Businesses: Accelerated by the pandemic, traditional B2B and professional service businesses are digitising, en mass.…
2 reasons why your salespeople should NOT be prospecting: - Focus. Sales is a creative ‘hot’ process, prospecting is a functional ‘cold’ process. The cost of task switching is estimated to be ~ 30%. Not much time left for closing biz. - Scale. Specialising sales into dedicated…
Your business is probably messy on the inside. You've got clients, and get referrals... But your message... messy. Your customer acquisition... messy. Your onboarding... messy. You landed the client... after 4 meetings, but you could have done it in one (and you know it)...…
What does net profit and the Aussie media have in common? both are lagging indicators and still aren’t very useful.
What's a non-fiction book that has helped you in biz? Mine is Jonathan Livingston Seagull - Richard Bach.
Just scrolled past 10 tweets lecturing @elonmusk on his twitter rebrand because he’s not following the rules they understand. I think it will go swimmingly. The sudden switch will create $100M + in earned media and it will break new records.
We are about to relaunch our affiliate and partner portal for ScoreApp. It’s going to be full of highly effective tools and assets for you to use. We will have higher commissions that ratchet up from 20-40%. Commissions that last forever (currently all commissions end at 12…
The number of items we can retain in our short term memory is 4. You (or your team) listing a suite of the ‘benefits’ of your offer isn’t helping them make a decision. It’s making it harder.
just got my first call from a high quality AI bot. Crazy responsive. i need to lay down.
Very proud to have The Australian name Complexica one of Australia's best 20 companies in the area of Artificial Intelligence: lnkd.in/g89aamtB
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Who to follow
-
Daniel Priestley
@DanielPriestley -
SmartCompany
@SmartCompany -
Jane Jackson
@JaneCareerCoach -
Australian Broker
@broker_news -
business.gov.au
@business_gov_au -
Julia Langkraehr
@JuliaLangkraehr -
FlyingSoloAU
@FlyingSoloAU -
Geoff Anderson
@geoffsonic -
valeriekhoo
@valeriekhoo -
Dr Craig West
@CraigWestCPA -
Geoff Hetherington
@TheClarityCEO -
Lucy McCarraher
@LucyMcCarraher -
Adam Franklin
@Franklin_Adam -
Marcus Ubl
@marcusubl -
evolvepreneur
@evolvepreneur
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