Freemavens
@freemavensA digital market research company delivering revelations, not observations for the world’s biggest brands.
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Due to issues facing the travel sector, we have seen a shift from air and land travel to rail as overall positive mentions praise Eurostar’s handle of busy periods. #uk #thechannel #france #transportation #plane #eurostar #car #travel #holidayseason #delays #cancelations
There has definitely been some behaviours which have continued in a post-lockdown world. One of which is a shift away from big brands in preference of local businesses, especially in China. But what is influencing this change? #Locavore #china #consumerbehaviour #insights
As the impending rail strikes take place this week, we had a look at how people are responding to this news on social. As you can imagine, a huge proportion of the conversation present sentiments of anger. #RailStrikes #analysis #research
Great Britain faces biggest rail strike in 30 years starting on Tuesday theguardian.com/business/2022/…
After @England's performance at the Euro's, 82% of people on social were positive about the idea of England potentially winning the World Cup. However since the UEFA Nations League games, the faith has dwindled dramatically. #WorldCup2022 #England #football #analysis #research
Last month, we hosted a panel discussion, talking to industry leaders about their views on utilising insights. To watch the full panel discussion, check it out using the link below: bit.ly/3wmOBzE #inflation #growth #strategy #insights
At Freemavens we identified the pivotal moment for Hard Seltzer's success. Fast forward to 2022, we have applied a similar methodology to Functional Drinks. But are they the next Hard Seltzer Moment? #alcohol #drinks #functionaldrinks #Trends
Our strategist Kieran Atha shared his views on the change taking place in research, the challenges we face and our responsibility to our clients. Click on the article below to read more. bit.ly/3L6uXOi #marketresearch #data #research #consultancy #researchmethods
Advice for starting in the insights industry: “Seek safe moments to embarrass yourself…[if you do this] you collect an incredible portfolio of understanding what other people want to do and accomplish [through others’ feedback]” - Andrzej Moyseowicz #LIFG #Freemavens
“Ultimately behind each data point is a human being…businesses are nothing without catering to human beings and solving their tensions so if you don't understand the human, you’re only doing half the journey” - Komal Sahni #LIFG #Freemavens
On the effect of the pandemic on the value of insights: “There's a constant shift between online/offline shopping behaviour…[consumer] values have changed at the core of it - I don’t think insights could play a greater role than they do right now” - Komal Sahni #LIFG #Freemavens
What is growth? “The keyword is adaptation. You have to have two-sided views because it is dangerous to choose one side…it’s critical to understand what growth is needed now but never stop asking what growth you want in the future” - Andrzej Moyseowicz #LIFG #Freemavens
“Consumer needs don't really change…human needs are pretty much the same...[products are always] fulfilling needs that already existed…or providing something better” - Alex Owens #LIFG #Freemavens
“Consumers are more educated and the market is more dynamic – the role of insights is ever more important – it’s important we bring this back to the business and help solve consumer tensions” - Komal Sahni #LIFG #Freemavens
We’re about to kick off our live discussion panel here at #Freemavens - to watch live, click here: tinyurl.com/3fr4czav. Stay tuned, we’ll be live tweeting the event! #LIFG
THE OLD NEW WORLD To read further, follow the link below... Follow Freemavens to keep up to date with the CCI. Sign up using the link below to understand what sits behind the numbers. bit.ly/3x8MyBl #consumerbehaviour #consumerinsights #insights #consumerconfidence
#shrinkflation - @CadburyUK reduce the size of their Dairy Milk sharing bar, sparking widespread Disgust and Anger across the nation. #CadburyDairyMilk #socialanalysis #consumerreaction
After the event's which took place at the Oscars this week, people took to twitter to share their differing views, with the majority condemning Will Smiths actions. But where do you stand? #Oscars #WillAndChris #willsmithchrisrock #SlapChrisRock
It has been one whole year since our article outlining the reasons for upgrading from #UniversalAnalytics to #GA4. But in light of Google's announcement the time has now come to stop procrastinating and finally make the switch. bit.ly/3Le8P4t #GoogleAnalytics
Freemavens conducted an analysis of budget vs premium within common FMCG categories. Highlighting the shifts in behaviour as a result of the pandemic and the rising cost for consumer goods. freemavens.com/our-thinking/a… #FMCG #inflation #consumergoods #Insights
THE CHANGING TIDE To read further, follow the link below... Follow Freemavens to keep up to date with the CCI. freemavens.com/resources/cons… #consumerbehaviour #consumerinsights #insights #consumerconfidence #automotive #Travel
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